When is a community really just an audience?

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On Air: 03:00 - 04:00 EST (GMT-5)
Monday, January 26th, 2015

Whether you’re trying to build a community from scratch or grow your existing user base, getting your members to participate can be a challenge. How can you be likeable, relevant and still sell your product? In this Hangout, we’ll look at ways to get to know your community and their needs so you can create an environment they want to be a part of, rather than a visitor.


Annie CharalambousAnnie Charalambous
Community Manager at eToro OpenBook

By day, Annie is the Community Manager on eToro OpenBook. By night, she’s still that, but asleep. She also takes pictures of things.

Connect with Annie on Twitter at @indiannie_jones or on Google+.


Molly AcquaisieMolly Acquaisie
Digital Communications at EJR-Quartz

Molly works in space but she’s very down-to-earth. When she’s not writing her thesis on social media and science communication, Molly likes to snowboard and knit – just not at the same time!

Connect with Molly on Twitter at @mollydenmark.

Anirban DuttaAnirban Dutta
Online Communities Manager for BMC Social at BMC Software

Anirban is a highly motivated and well-groomed marketing pro, knowledgeable of industry topics, who focuses on the tactical side of delivering fantastic customer service, with a talent for process and execution. His key responsibilities include: Online Community Management, Social business and Business Admin.

Connect with Anirban on Twitter at @anirban_dutta_ or on Google+.

Rafe JeuneRafe Jeune
Community Manager and Everything Else at L Marks

Rafe is skilled in customer service, hospitality, digital marketing, event management, project management and digital marketing with media relations. His current interests are in delivering the best possible service and re imagining how companies interact with both their customers and staff.

Connect with Rafe on Twitter at @rafefore or on Google+.

Matt LaurenceauMatt Laurenceau
Senior Community Ambassador at BMC Software

ITSM, Enterprise 2.0. Community Enabler, Social Business Evangelist. Food, but no wine. Having fun with many friends on @BMCCommunities.

Connect with Matt on Twitter at @matt_L or on Google+.

Discussion Questions

  1. What separates an audience from a community?
  2. As a community manager, is your objective to sell or to engage? Can you do both?
  3. How do you get to know your members?
  4. How can you leverage what you know about your members?
  5. How do your members connect with one another or are you the axis?
  6. When assessing the community’s health, what metrics do you look at?
  7. What should you avoid when trying to nurture a community?

RSVP & Watch the Hangout

Want to RSVP for the Hangout? Visit #CMAD presents: When is a community really just an audience? and let us know you’re going to watch. This will add the event to your calendar and remind you to attend!

The video will play on the event page when the broadcast starts.

Not sure what time this is for you? Use worldtimebuddy.com to find out.

Sherrie Rohde

Community Manager at Magento
As the Community Manager for Magento, Sherrie connects people with resources and with each other, and, since she’s just a bit passionate about the topic, she also co-produces a weekly broadcast for community professionals called #CMGRHangout. An ENFP, Sherrie is obsessed with innovation, terrified of status quo, and motivated by adventure. 
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