Using The Art of Storytelling to Connect Brands to Audiences and Communities

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On Air: 09:00 - 10:00 EST (GMT-5)
Monday, January 25th, 2016

Storytelling is an ancient art form which comes naturally to us all. As small children, we engage in all kinds of play, and much of it is usually built around a story. It’s so powerful and important to us that it’s part of our genetic makeup.

With the advent of social media, marketers can now reach many more audiences than before. Simultaneously, brands have become aware of the value of building and maintaining community, in order to gain more traction and resonance with their customers. The child’s game of Storytelling has now risen to the fore as a critical component of engagement, for both social media and community management.

Join us for an in-depth look at the power, importance and potential impact of storytelling for social media, community management, prospective customer engagement and audience resonance. Our panel of experts will address, discuss and debate complex topics and tools that are now being used to support Storytelling, such as content marketing, personalisation, authenticity, engagement, SEO and copywriting.

“It begins with knowing a story you want to tell. Everything else will follow.” – Kevin Spacey, Content Marketing World keynote, 2014


Christie Fidura
Christie Fidura
President at The Perfect Circle

Christie Fidura is President of The Perfect Circle, a Community Management strategic consultancy. The former manager of the Adobe Community for EMEA, which was ranked 2nd out of the Top 106, Christie is based in London, where she co-manages the London Community Manager meetup group, #cmgrLDN.

Connect with Christie on Twitter at @cfidurauk or on Google+.


Jim HaysomJim Haysom
UK Sales Director at ROKT

Jim’s career spans over 16 years helping well-known clients with their digital marketing strategy. With experience across all digital channels, Jim understands the power of grassroots advocacy and the importance of storytelling for building a brand, customer relationships and profitable sales.

Connect with Jim on Twitter at @jimhaysom, LinkedIn or on Google+.

Matt HopeMatt Hope
Community Manager – Paid Specialist – Digital Strategist – Digital Imaginist

Lead community manager, and channel strategist for social media consultancy immediate future. Working with brands such as Levi’s, IBM, Interflora and Southbank Centre and helped launch global start-ups like (secret music events network) Sofarsounds. Matt is a true living and breathing digital adventurer. Creating multi-channel narrative and pressing emotional buttons through data-driven storytelling. He’s also mad into music and coffee, so he drinks a lot of espresso and makes a lot of playlists.

Connect with Matt on Twitter at @iftweeter or on Google+.

Krista NeherKrista Neher
CEO of Boot Camp Digital

Krista Neher is the CEO of Boot Camp Digital, author of the bestselling Social Media Field Guide, Visual Social Media Marketing and the textbook Social Media Marketing: A Strategic Approach and an international speaker. Krista is a social media pioneer, having run one of the first successful corporate Twitter accounts – before social media was even a recognized phrase. Krista has over 10 years of branding and marketing experience, working with companies like Procter & Gamble, GE, Macy’s, Google and the United States Senate and has been featured as an expert in the New York Times, CNN, Wall Street Journal, NBC, CBS, Mashable and the Associated Press. Krista is passionate about social media and created one of the first accredited social media certification programs in the world.

Connect with Krista on Twitter at @KristaNeher or on Google+.

Alex ShebarAlex Shebar
Community Director at Yelp London

Alex Shebar is a former reporter turned community manager and legendary rock star, but without any of the money, fame or musical talent. He is Yelp’s London first Community Director. This job often includes eating and drinking around London, which is tough, but someone’s got to do it. He thinks he’s the man for the job.

Connect with Alex on Twitter at @alexshebar or on Google+.

Discussion Questions

  1. Do you think in words or in pictures?
  2. How can infographics improve audience reaction?
  3. Should storytelling be part of a lead generation campaign?
  4. How can analytics be part of a story without sounding false?
  5. Which companies are doing great storytelling?
  6. How do you share stories across your organisation?

RSVP & Watch the Hangout

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Sherrie Rohde

Community Manager at Magento
As the Community Manager for Magento, Sherrie connects people with resources and with each other, and, since she’s just a bit passionate about the topic, she also co-produces a weekly broadcast for community professionals called #CMGRHangout. An ENFP, Sherrie is obsessed with innovation, terrified of status quo, and motivated by adventure. 
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