The Future of Community Management

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On Air: 07:00 - 08:00 EST (GMT-5)
Monday, January 25th, 2016

Just a few years ago, Community Managers used to be looked upon as ‘Super Forum Moderators’ with some extra admin rights. But over the past years we’ve grown more into ‘Organizational Change Agents’ with (hopefully) a clear vision on how to transform traditional organizations into ‘Social Businesses’. While we still – more or less – enjoy moderating forums, we are growing into more strategic roles with deep insights into organizational change. Moreover: Community Managers are the ‘Super Connectors’. We’re tapped in to a lot of things. We’re ‘The Eye in the Sky’.

Are we able to maintain that role? Especially when ‘classic’ forums are becoming less popular and discussions are moving to Facebook, Twitter, WhatsApp and other channels that are typically not ‘owned’, but ‘rented’. Sure … it is not about the channel but about the people, but aren’t we stepping on others’ turf? And will that be tolerated?

Let’s think and talk about ‘where no man has gone before’ …


Harold KipHarold Kip
Chairman of CMNL

Harold is Chairman of CMNL; the Dutch Community Managers Association. It’s his role to professionalize Community Management and to promote & defend the common interests of Community Managers in the Netherlands. He guides the development of CMNL services that help Dutch Community Managers grow and develop their profession. Although he’s a hands-on connector by heart, he likes to think about ‘where no man has gone before’.

Connect with Harold on Twitter at @haroldkip or on LinkedIn.


Joke De NulJoke De Nul
Principal at VLCM

Founder of VLCM, owner of Morse, loves innovation, social media and people.

Connect with Joke on Twitter at @Joke or on LinkedIn.

Rachel HappeRachel Happe
Co-Founder and Principal at The Community Roundtable

Rachel Happe is a Co-Founder and Principal at The Community Roundtable, a company dedicated to advancing the business of community. The Community Roundtable collaborates with clients to develop proven, practical strategies for better communities. Clients rely on our models, research and networks to take their communities to the next level. Rachel co-founded The Community Roundtable to support business leaders developing their community and social business strategies. Clients including SAP, Aetna, BASF, CA, and H&R Block benefit from Rachel’s ability to make sense of abstract trends and her ability to see the implications that technical and operational decisions can have on people and processes. Rachel has over twenty years of experience working with emerging technologies including enterprise social networking, eCommerce, and enterprise software applications. Rachel has served as a product executive at Mzinga, Bitpass, & IDe, and as IDC’s first analyst covering social technologies. She started her business career as an analyst at PRTM.

Connect with Rachel on Twitter at @rhappe or on Google+.

Dion HinchcliffeDion Hinchcliffe
Chief Strategy Officer at 7Summits

Dion Hinchcliffe is well-known business strategist, enterprise architect, bestselling book author, frequent keynote speaker, analyst, futurist, and digital transformation consultant. He is currently Chief Strategy Officer at the leading online community strategy and design firm, 7Summits, is a widely followed ZDNet Contributor, and judges the CIO100 Awards for CIO Magazine every year. Dion works with the leadership teams of Fortune 500 and Global 2000 firms to drive successful change with new digital methods including online communities, enterprise social media, digital business models, Internet ecosystems, workforce collaboration, and the future of work. Recently, Robert Half Inc. identified Dion as one of the top 20 people globally that IT leaders mention most.

Connect with Dion on Twitter at @dhinchcliffe or on Google+.

Fedor SkuratovFedor Skuratov
Lead Community Manager at New Cloud Technologies

Lead CM at New Cloud Technologies / Collabio Office. Head of Russian Community Managers Association. Evangelist of scientific approach to community management.

Connect with Fedor on Twitter at @teodorix or on Google+.

Discussion Questions

  1. Where’s Community Management headed in the years to come?
  2. Community Management and Social Media Management are converging; do Community Managers still have a right of existence?
  3. Classic forums are not ‘sexy’ – especially for younger generations – and are dying. What will replace them?
  4. What will be the next big thing in Community Management?
  5. If our role as Community Manager prevails, what will it look like in three years from now?

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Sherrie Rohde

Community Manager at Magento
As the Community Manager for Magento, Sherrie connects people with resources and with each other, and, since she’s just a bit passionate about the topic, she also co-produces a weekly broadcast for community professionals called #CMGRHangout. An ENFP, Sherrie is obsessed with innovation, terrified of status quo, and motivated by adventure. 
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