Is Being Tech Savvy the New MBA? #CMAD

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On Air: 14:00 - 15:00 EST (GMT-5)
Monday, January 27th, 2014


With the tough economy and staggering higher education costs, more and more college students are opting out of postgraduate degrees and plunging headfirst into the job market. But are they really prepared for what’s out there?

In today’s hyper digital economy, there is a growing gap between what businesses need and what skills new job seekers can offer them. Copious amounts of eagerness and teacher referrals are some great assets for candidates to have, but are no longer enough to guarantee you the job. Graduates who want to have a real edge in launching their dream careers need to make sure they’re equipping themselves with real-world experience and knowledge; including digital skills and savvy. Here are some of the ways that academia, higher ed institutions and members of the business world are tackling this issue and some of the innovative solutions that are emerging.


Connor MeakinConnor Meakin
Community Manager at HootSuite

By day, Connor manages HootSuite’s community building efforts in North America through the brand ambassador program, events, and regularly sharing stories on the HootSuite Blog. By night and in the wee hours of the morning, you’ll find him playing and following just about every sport, high fiving strangers while running, and drinking too much coffee.

Connect with Connor on Twitter at @connormeaks or on Google+.


Kirsten BaileyKirsten Bailey
HootSuite University Director at HootSuite

Education technology & eLearning specialist experienced in delivering online education solutions to classrooms, corporations, and individual professionals. Dedicated to building scalable solutions that increase the access to quality education for individuals all over the world. Currently the Director of HootSuite University.

Connect with Kirsten on Twitter at @kirstenhoots or on Google+.

Michael BlondéMichael Blondé
Business Development Manager, HSU at HootSuite

BizDev, Education @hootsuite and big supporter @motionball @TEDxKelowna @metabridge Avid sports, music, water, outdoors and guy #paleo.

Connect with Michael on Twitter at @michaelblonde or on Google+.

Megan Cole-KaragoryMegan Cole-Karagory
Marketing & Community Strategy Lead at Mozilla Foundation

Marketing & Community Strategy Lead / Rock Star for @OpenBadges, @MozillaOrg. Fueled by wine, tea, running and technology. Diligent and determined, polished and scrappy.

Connect with Megan on Twitter at @megcolek or on Google+.

Yair RiemerYair Riemer
VP, Global Marketing at CareerArc Group and

Currently living in LA via Israel. Building CareerArc Group, @TweetMyJobs & @internships. Interested in startups, entrepreneurship, marketing, and sports.

Connect with Yair on Twitter at @YairR or on Google+.

Dr William J WardDr. William J. Ward
Professor of Practice of Social Media at S.I. Newhouse School of Public Communications, Syracuse University

Social Media Professor in @NewhouseSU @SyracuseU – Digital, Marketing, Advertising, Public Relations, Journalism, Higher Ed, Innovation, @GoogleGlass Explorer.

Connect with Dr. Ward on Twitter at @DR4WARD or on Google+.

Discussion Questions

  1. Why are skills based certifications and competencies important for students in the current economic climate?
  2. How do certifications and diplomas complement trends in experiential education and the internship marketplace to support academia’s goals?
  3. In the higher-ed marketplace, what are schools doing to react and innovate to keep up to industry changes?
  4. What kinds of tech skills are the most important ones and which industries are most in need of new employees with tech skills?

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Sherrie Rohde

Community Manager at Magento
As the Community Manager for Magento, Sherrie connects people with resources and with each other, and, since she’s just a bit passionate about the topic, she also co-produces a weekly broadcast for community professionals called #CMGRHangout. An ENFP, Sherrie is obsessed with innovation, terrified of status quo, and motivated by adventure. 
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