Succeed with Purposeful Programs on your Communities

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On Air: 04:00 - 05:00 EST (GMT-5)
Monday, January 25th, 2016

“If you build it, they will come” rarely works in Community Management. Without Program Ownership, without a specific and compelling shared purpose, collaboration doesn’t succeed.


Matt LaurenceauMatt Laurenceau
Community Strategist at BMC Software

Matt currently is Community Strategist at BMC Software, helping Customers achieve Digital Transformation way faster, leveraging experience from thousands of other Community members to make IT fast, seamless and optimized for Digital Business.

Connect with Matt on Twitter at @matt_L or on Google+.

Alan LepofskyAlan Lepofsky
VP and Principal Analyst at Collaboration Software

Alan lives in Toronto and work as an analyst at Constellation Research where he covers the collaboration software industry. Prior to joining Constellation in Oct. 2011, Alan was the Director of Marketing at Socialtext (from June 2008). Before that, he worked at IBM for 14+ years.

Connect with Alan on Twitter at @alanlepo or on Google+.


Elise BruchetElise Bruchet
Digital Marketing Director at Devoteam

Elise leads Digital Marketing and Enterprise Social Business for Devoteam.

Connect with Elise on Twitter at @elisebruchet or on Google+.

Nikhil NulkarNikhil Nulkar
Social Media & Workplace Reimagination Consultant at Tata Consulting Services (TCS)

Nikhil is currently working on improving employee experience design, reimagining the workplace processes, structure and culture at an organizational level with a focus on collaboration and hyper-integrated internal IT landscape.

Connect with Nikhil on Twitter at @nikhilnulkar or on Google+.

Sharon Lina PearceSharon Lina Pearce
Enterprise Community Manager at Alcatel-Lucent

Sharon is working on increasing member interaction including more effective content improving the exchange of ideas and knowledge by improving the initial communication and online networking—optimizing social to find the best people to give expert feedback.

Connect with Sharon on Twitter at @sharonlinapearc or on Google+.

Discussion Questions

  1. What are the low hanging fruits (key programs) you started with on your Communities?
  2. Can you share stories on Programs that failed and lessons learnt?
  3. Do you have private and public Programs? And stories on synergies you created?
  4. If you end up with a maze of focused Programs, how to orientate users?
  5. What balance do you have between User Generated Content, informal Vendor Content, and Branded content?
  6. What mapping and granularity do you have between Communities and Programs? 1:1, 1:n, n;n?
  7. How is the changing face of community management and role of community managers affecting programs?

RSVP & Watch the Hangout

Want to RSVP for the Hangout? Visit #CMAD presents: Succeed with Purposeful Programs on your Communities and let us know you’re going to watch. This will add the event to your calendar and remind you to attend!

The video will play on the event page when the broadcast starts.

Not sure what time this is for you? Use to find out.

Sherrie Rohde

Community Manager at Magento
As the Community Manager for Magento, Sherrie connects people with resources and with each other, and, since she’s just a bit passionate about the topic, she also co-produces a weekly broadcast for community professionals called #CMGRHangout. An ENFP, Sherrie is obsessed with innovation, terrified of status quo, and motivated by adventure. 
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