Staying Ahead Of The Game: Managing A Community in Video Games

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On Air: 22:00 - 23:00 EST (GMT-5)
Monday, January 25th, 2016

The video game industry is a booming one, with over 80 billion dollars in revenue in the last few years and growing in it’s online presence with the addition of eSports and mobile gaming. Managing a community centered around video gaming has it’s unique challenges and rewards. Learn from veteran community managers of the video game industry on how to stay ahead of the game when it comes to managing, growing and supporting your online community.


Amber OsborneAmber Osborne
Chief Marketing Officer at Meshfire

Amber Osborne a.k.a Miss Destructo is the Co-Founder and Chief Marketing Officer at Meshfire, an artificial intelligence driven social media management software in Seattle, WA. Amber is also the former Vice President and Co-Founder at Head of Lettuce Media in Tampa, Florida specializing in social media brand management and consulting.

Connect with Amber on Twitter at @MissDestructo or on Google+.

Berrak SarikayaBerrak Sarikaya
Amplifier at Amplify Your Biz & Community Manager at Meshfire

Berrak Sarikaya is a natural conversation driver and an Amplifier motivated by a firm belief in owning who you are instead of trying to fit the mold. She forged her career path by finding a way to bring all of her passions together as a writer, community builder, and social strategist. Throughout her career in the digital world, she’s evolved from being a social media user to a consultant to a small business expert. Berrak believes the only way to be heard through all the noise out in the world is to amplify what makes you unique.

Connect with Berrak on Twitter at @BerrakDC or on Google+.


Lance JamesLance James
Community Director/Producer at Versus Evil

Lance is a gamer first and foremost and started his career as an E-Sports competitor. He then became a volunteer CM shortly after that. Some 10 years later and Lance is now working for Versus Evil, fighting the good fight for the indie developer. He’s also an expert marksman and loves pie.

Connect with Lance on Twitter at @Myll_Erik.

Tara BranniganTara J. Brannigan
Sr. Consultant at Boop.Social

Tara J. Brannigan a Community Manager by trade, and overly enthusiastic American by birth. Prior to her arrival in Wellington, New Zealand, she has worked extensively in the Seattle video game industry at Microsoft Xbox and PopCap Games in roles including but not limited to: QA Engineer, Project Manager, Producer, Community Manager, and Community Marketing Manager. Tara is a passionate advocate for the growing role of community engagement in developing a thriving, customer-centric business, be it as a sole proprietorship or as a larger organization. When she’s not working, Tara can be found playing through her Steam backlog, tinkering on jewelry projects, and spending far too much time on Twitter (@kindofstrange).

Connect with Tara on Twitter at @kindofstrange.

Josh SteinJosh Stein
Community Engagement Coordinator at Microsoft

For as long as Josh can remember, video games have been a part of his life. He’s been battling pixel based dragons, monsters, and eccentric villains of all flavors in video games and while the visual quality has improved dramatically the feeling has never changed. Nothing compares to diving head first into a digital adventure and this has been his favorite hobby and way to spend time with his best friends. Since the winter of 2001 Josh’s Xbox journey began and he still get chills remembering booting up Halo: CE that holiday and getting lost for hours on end. Now as an adult Josh can say nothing has changed and he knew he had to be a part of this industry to introduce others of all ages to this feeling as well. After a few introductions Josh started his journey at Xbox slinging tweets for @XboxSupport and moved into the CM role for the Xbox Ambassadors/MVP communities. Today I am very humbled to be a CM for the Microsoft Studios team driving community passion into all the Xbox projects I can get my beard into.

Connect with Josh on Twitter at @steinekin.

Discussion Questions

  1. How did you get started in doing community management in the gaming industry?
  2. What are some unique challenges that exist for gaming community managers?
  3. How much does your community influence the decisions made around overall strategy?
  4. How do you connect the player community within the gaming platform with the community built on social media?
  5. What are some ways you give back to your community?
  6. Share a story about the time you successfully handled a problem as a community manager.
  7. What’s your favorite story about a community member or moment?
  8. What’s one tip you would give to a community manager wanting to break into the gaming industry?

RSVP & Watch the Hangout

Want to RSVP for the Hangout? Visit #CMAD presents: Staying Ahead Of The Game: Managing A Community in Video Games and let us know you’re going to watch. This will add the event to your calendar and remind you to attend!

The video will play on the event page when the broadcast starts.

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Sherrie Rohde

Community Manager at Magento
As the Community Manager for Magento, Sherrie connects people with resources and with each other, and, since she’s just a bit passionate about the topic, she also co-produces a weekly broadcast for community professionals called #CMGRHangout. An ENFP, Sherrie is obsessed with innovation, terrified of status quo, and motivated by adventure. 
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