On Air: 17:00 - 18:00 EST (GMT-5)
Monday, January 28th, 2013
Managing communities within a media publication presents a unique challenge – somewhat different from those of your traditional community management team. Publications deal with tons of traffic, and thus have to continuously moderate ‘fires,’ comments, among other things. Learn from some of the industries brightest community managers.
Our guests include:
Community Manager at Mashable @petersmeg
Meghan heads up the Community department at Mashable, where she helps reader voices to be well represented in company content, products and overall goals. This includes developing social media strategy and reader engagement projects. Previously, she worked at The Seattle Times and Microsoft, and has written for The Huffington Post, China Daily and Seattle Post-Intelligencer.
fmr. Newscorp @mikefraietta
Mike Fraietta is a Social Business Strategist, the Dean of New Media at the Centre for Social Innovation and an Adjunct Professor (Politics & Social Media) at NYU. Mike recently served as Enterprise Community Manager at News Corporation.
Senior Community Editor at The Huffington Post @travelinganna
Our question include:
- How do media social channels move beyond broadcast mode?
- What are the objectives of media outlets using social – geting traffic, interaction with articles, or something else?
- How much control do you put around journalists to discuss their stories on social? Or do you want a top-down approach, sharing from your entity.
- In your organization, there’s probably some old school journalists who question social – how do you get them on board? Or is it even worth the time?
- How do you optimize the delivery process of your content (time, language, context, etc)?
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