Social Media For Social Good

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On Air: 19:00 - 20:00 EST (GMT-5)
Monday, January 28th, 2013

Non-profits are using social media in some of the most creative and innovative ways. They’re in a unique position because they routinely operate on a shoestring budget. Learn from the masterminds behind some amazing recent non-profit, community-driven initiatives.

Our guests include:


Carter GibsonCarter Gibson

LittleBigFund @CarterGee

At 21 Carter moved to San Francisco from DC to pursue community management full time at UserVoice after working at the Ad Council in campaign management and social media agency HelpsGood on The United Way. At 22 he founded his own nonprofit The LittleBigFund where he uses his community management knowhow to empower people to work together towards a common goal of helping others. His career ambitions are thanks to Google+ where he is a suggested user with over 750,000 followers due to his opinions on humanities, LGBT issues, tech, and curation of the PridePlus community.


Lea_MarinoLea Marino

Memorial Sloan-Kettering / Cycle for Survival @LvM

Lea Marino is co-founder of #CMmeetup and currently community manager at Cycle for Survival, the national indoor team cycling event that raises funds for rare cancer research at Memorial Sloan-Kettering Cancer Center. Before Cycle for Survival, she worked on the community teams at VaynerMedia and Bizzy.
One thing we’re excited about here at Cycle is the fact that we’re going to have our #Cycle2013 event feed on the actual Cycle homepage during event weekends. (and, of course, streaming at the event, too.) We also put together our end of event dance video with crowd-sourced video from our community!


Ambrosia Humphrey

SingitFwd @hambrody


Amanda HiteAmanda Hite

Chief Change Officer at BTC Revolutions (No Kid Hungry) @sexythinker

Amanda Hite has a proven track record of igniting social media movements that make the world a better place while growing bottom lines.

Named No Kid Hungry’s 2011 Advocate Leader of the Year, Hite has been featured as a Social Media influencer in many publications including Entrepreneur, Nation’s Restaurant News and the Huffington Post.


Harrison Kratz

Operation: Social Santa @kratzpr


Nicole Rohr

WYCC PBS Chicago @rohrrr


Our questions include:

  1. How can social media be used for non-profits beyond fundraising? Do you employ different tactics for fundraising vs. advocacy for example?
  2. What are some ways to use social to expand the reach of your project beyond your direct fan-base or network? What is you are a new non-profit vs. an established non-profit?
  3. How can social media reduce expenses for non-profits groups?
  4. What are some unique ways social media can be used to inspire and motivate your constituents around your cause?
  5. How can non-profits get traditional media coverage by using social media?
  6. Social media use in the world of non-profit can run the risk of encouraging “armchair philanthropy”?  What do you do to combat this and encourage action beyond a click, like, share etc.?

Sherrie Rohde

Community Manager at Magento
As the Community Manager for Magento, Sherrie connects people with resources and with each other, and, since she’s just a bit passionate about the topic, she also co-produces a weekly broadcast for community professionals called #CMGRHangout. An ENFP, Sherrie is obsessed with innovation, terrified of status quo, and motivated by adventure. 
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