Social Media Burnout: Why It’s Real, Detox Tips & Other Short Stories

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On Air: 20:00 - 21:00 EST (GMT-5)
Monday, January 25th, 2016

For industry pros who use social media for work, the saying “social doesn’t sleep” is a popular phrase that all know too well. But just because social is 24/7 doesn’t mean social media/community managers have to be. Whether social is being used to build community or to keep current with industry trends, personal downtime should also be made into a priority.

Join us for a no-holds-barred discussion on why social media burnout is real, how to detox and personal stories shared by those who’ve lived and breathed it, and are optimistic for change.


Darryl VillacortaDarryl Villacorta
Social Media Manager at Sprout Social, Inc.

Darryl Villacorta is the Social Media Manager at Sprout Social. Prior to joining Sprout, he managed accounts in technology, fashion and consumer packaged goods at a digital marketing agency. He is a fan of all things tech, social media and film. Outside of the office he loves running, staying active in the acting community and working on screenplays.

Connect with Darryl on Twitter at @themiddle or on Google+.

Alicia JohnstonAlicia Johnston
Marketing Associate at Sprout Social, Inc.

Alicia Johnston is a Marketing Associate at Sprout Social and a former nonprofit communications manager. Outside of the office, she’s a Leslie Knope-level waffle aficionado, photographer and lover of all things outdoors (even Chicago winter).

Connect with Alicia on Twitter at @aliciabjohnston or on Google+.


Cedar BrownCedar Brown
Social Strategist at Havas Worldwide

Cedar is just a small town kid in the big city. He’s always spending his time outside exploring Chicago and taking pictures. Cedar wouldn’t say he’s an amateur photographer, but he’s an amateur photographer. The city fascinates him. You can find Cedar wandering.

Connect with Cedar on Twitter at @cedarbrown or on Google+.

Jon KoobJon Koob
Social Media Manager at Battlefy

Jon Koob. Social Media Manager at Battlefy. Addicted to sarcasm and happiness.

Connect with Jon on Twitter at @jonkoob or on Google+.

Lucy Rendler-KaplanLucy Render-Kaplan
Founder/Consultant at Arkay Marketing & PR

Lucy Rendler-Kaplan is a marketing veteran, with close to 17 years experience in field marketing management public relations and social media marketing. Both in-house and as a consultant, Lucy has created, developed and managed marketing projects for organizations including: Red Bull North America, ONE Coconut Water, Camel and Ethos Water. She spends her free time honing her photography skills, running and watching an excessive amount of true crime shows.

Connect with Lucy on Twitter at @lucyrk78 or on Google+.

Nicole Rohr StephaniNicole Rohr Stephani
Content Specialist at BTC Revolutions & Founder at BodyBoop

Nicole Rohr Stephani is a marketing professional in Chicago. As Founder of Body Boop LLC, Nicole runs the eating disorder recovery blog Body Boop and hosts body image workshops across the country which support eating disorder organizations. Nicole is also a content specialist for BTC Revolutions and for Lynch Communications Group LLC.

Connect with Nicole on Twitter at @rohrrr or on Google+.

Jacob WarwickJacob Warwick
Founder at ThinkWarwick

Jacob Warwick is the founder at ThinkWarwick, a consultancy offering technical copywriting, social-media marketing, and content-creation strategy.

Connect with Jacob on Twitter at @jacobwarwick or on Google+.

Discussion Questions

  1. How much time is too much time dedicated to social media?
  2. What do you think causes social burnout?
  3. What kinds of boundaries or limits can help you avoid burnout?
  4. What tools or practices do you use to help you balance productivity and down-time?
  5. How long should a “social media vacation” last?
  6. Are there any great examples of people, brands or campaigns who have advocated for social detox?
  7. What are some ways people can unplug from social media?

RSVP & Watch the Hangout

Want to RSVP for the Hangout? Visit #CMAD presents: Social Media Burnout: Why It’s Real, Detox Tips & Other Short Stories and let us know you’re going to watch. This will add the event to your calendar and remind you to attend!

The video will play on the event page when the broadcast starts.

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Sherrie Rohde

Community Manager at Magento
As the Community Manager for Magento, Sherrie connects people with resources and with each other, and, since she’s just a bit passionate about the topic, she also co-produces a weekly broadcast for community professionals called #CMGRHangout. An ENFP, Sherrie is obsessed with innovation, terrified of status quo, and motivated by adventure. 
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