On Air: 12:00 - 13:00 EST (GMT-5)
Monday, January 26th, 2015
Managing a global social media campaign is complex. This panel will aim to explain how you can ensure your global social media is effective in all territories and languages while adhering to your brand’s principles.
VP, Social Media Services at Emoderation
Blaise started his career in community management in 2001 and since then has worked with global brands, start-ups and charities in fields such as publishing, FMCG, fashion, gaming, social networking, pharmaceutical, broadcasting, and telecomms. Blaise was Head of Communities and Social Media for publisher Hearst UK before coming to Emoderation, where he oversees our community management, social media consultancy and training services. [See more]
Global Director of Community at Startup Institute
Trish Fontanilla is a community builder that loves to pay it forward and help people find their dream jobs. Currently, she’s the Global Director of Community at Startup Institute, a career accelerator focused on helping people develop the mindset, network, and skills they need to be successful at a startup. Prior to joining SI, she was the Vice President of Community & Customer Experience at Vsnap, an award-winning video messaging platform. Outside of her day to day, Trish works to empower women and girls by serving on the events committees for the Asian American Women in Leadership Conference and Wonder Women of Boston. She’s also a mentor for the Technovation Challenge, the Emerson College Accelerator, and Babson’s WIN Lab.
Social Strategist at Unbounce
A digital marketer specializing in social media, Tia has a love of creative advertising, good design and hot drinks. She’s active in many online communities, and is always up for sharing what she knows about landing pages and conversion marketing.
Senior Community Manager at Emoderation
Oliwer has worked in the automotive industry for several years and now leads community management for one of Emoderation’s major automotive clients. From digital marketing, social strategy, community management and crisis management, he is responsible for building and maintaining the online reputation of one of the world’s biggest car manufacturers.
Director of Social Marketing at 360i
Chloe Mathieu-Phillips is Director of Social Marketing at 360i where she has spent the last five years developing global brands’ digital presence through social content and campaigns. Passionate about food and travel, Chloe is a native French-Canadian who never misses an occasion to expand her view of the world. She has been working with online communities since 2004, has built branded and non-branded communities and has led social media for award winning work with TripAdvisor, Oreo, and Oscar Mayer, among others. She now lives in Brooklyn with her dog, toddler and husband.
Chief Community & Safety Officer at Mind Candy
As Chief Community & Safety Officer, Rebecca leads community, online safety, public policy, regulatory compliance, product moderation, content standards, and customer services efforts at Mind Candy Inc. Prior to joining Mind Candy, Rebecca worked at Sulake.com (Habbo Hotels) as Director of Community, where she oversaw community, moderation and safety efforts in 24 countries for the world’s largest teen virtual world/gaming sites. She began her career in online community management at AOL during the 90s, where she was the Program Manager for AOL’s Community Leader Program. Ms. Newton serves on the FOSI (Fosi.org) board or directors and on the advisory board at AgeCheq. com. She has served as a member of UKCCIS (2008 to 2013), and is a member of the APPG (All Party Parliamentary Group) for Young People and Technology (2014 – present).
- Should companies care about a consistent global experience rather than decentralised local strategies? What are the benefits?
- What are the main differences and considerations when enacting a global social media strategy versus a local or single market one?
- How do you approach the challenge of creating consistent yet locally relevant content and engagement when focussing on more than one country?
- How would you structure a team delivering global social media management? What functions can or should be more controlled centrally, and which activities can be more autonomous?
- Any tools that facilitate this structure in particular?
- At this kind of scale, how do you control consistency in training and delivery of the global strategy, especially at large scale ie more than 100 people involved?
- What one piece of advice would you give someone before they take on a Global CM role? What sort of skills are most useful?
RSVP & Watch the Hangout
Want to RSVP for the Hangout? Visit #CMAD presents: Scaling Your Social Media & Community Operations Across Geographical & Departmental Boundaries and let us know you’re going to watch. This will add the event to your calendar and remind you to attend!
The video will play on the event page when the broadcast starts.
Latest posts by Sherrie Rohde (see all)
- Passing the torch: Meet the new CMAD crew! - December 2, 2016
- “The time has come,” the team has said. - October 27, 2016
- Reflections on Community Manager Appreciation Day 2016 - January 27, 2016