Pros and Cons of Personal Branding for Community Managers

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On Air: 11:00 - 12:00 EST (GMT-5)
Monday, January 25th, 2016

Personal branding is a long debated topic and often a sore spot for community managers. This panel will discuss the pros and cons of personal branding for community managers and provide tips for finding your voice and honing it for community success.


Rachel MillerRachel Miller
Social Strategist at PureMatter 

Rachel Miller organizes the universe and makes things pretty. As a social strategist for PureMatter she helps companies identify and engage key community members and influencers to craft and amplify brand stories.

Connect with Rachel on Twitter at @rachelloumiller or on Google+.


Carlos GilCarlos Gil
Global Head of Social Media for BMC Software

Carlos is the Global Head of Social Media for BMC Software. Previously, he served as Senior Social Marketing Manager for LinkedIn’s Sales Solutions. His proven track record includes leading consumer-facing digital and social media programs as Social Media Manager for Winn-Dixie, where he developed strategy and led the launch of all Winn-Dixie’s social channels, social listening, and blogger influencer program. In addition, Carlos served as the Head of Digital Marketing for Save-A-Lot food stores.

Connect with Carlos on Twitter at @CarlosGil83 or on Google+.

Lorrie GuerrieriLorrie Guerrieri
Community Manager at BTC Revolutions

Community Manager BTC Revolutions. #BTCLife. Why I Social Ambassador. Passionate advocate for #H2H Social Selling and Social Business.

Connect with Lorrie on Twitter at @LorrieGuerrieri or on Google+.

Suzi McCarthySuzi McCarthy
Sr. Social Strategist at PureMatter 

Suzie McCarthy is the Senior Social Strategist at PureMatter. In addition to creating strategy for clients she also manages PureMatter content marketing and CRM. As part of the PureMatter team, she has worked extensively with IBM at their events and oversaw Bryan Kramer’s social media challenge during his TED@IBM talk.

Connect with Suzi on Twitter at @suzimcc.

Kira MooreKira Moore
Marketing Director & Executive Assistant at A Sales Guy, Inc.

@Keenan‘s left arm #WoahMan. Head of Marketing at A Sales Guy, Inc. Live music junkie, world traveler & semipro glamper.

Connect with Kira on Twitter at @wutangbunny or on Google+.

Discussion Questions

  1. What first comes to mind when you hear the phrase personal branding?
  2. As a professional on social media have you made an effort to build your personal brand?
  3. Can a strong personal brand negatively affect a community manager’s ability to perform for a brand?
  4. What advice would you give to individuals working to develop their community manager resume when it comes to personal branding?
  5. Do you have a strategy or a secret sauce when it comes to personal branding?
  6. What are the first steps someone should take to develop their personal brand?
  7. What are some pitfalls to avoid?

RSVP & Watch the Hangout

Want to RSVP for the Hangout? Visit #CMAD presents: Pros and Cons of Personal Branding for Community Manager and let us know you’re going to watch. This will add the event to your calendar and remind you to attend!

The video will play on the event page when the broadcast starts.

Not sure what time this is for you? Use to find out.

Sherrie Rohde

Community Manager at Magento
As the Community Manager for Magento, Sherrie connects people with resources and with each other, and, since she’s just a bit passionate about the topic, she also co-produces a weekly broadcast for community professionals called #CMGRHangout. An ENFP, Sherrie is obsessed with innovation, terrified of status quo, and motivated by adventure. 
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