The Power of Programs to Drive Engagement in Your Community

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On Air: 15:00 - 16:00 EST (GMT-5)
Monday, January 26th, 2015

Community practitioners know that the old “build it and they’ll come” approach does not make for a thriving and engaged community. In this panel discussion, we will discuss how to strategically apply programs and content to engage your community and most importantly — keep them coming back for more.

In this panel discussion, community practitioners will:

  • define and differentiate between community programs and content
  • share examples of programs and content that has been successful in communities
  • discuss the importance of finding the shared value for the org and the members when developing programs and content
  • share best practices and some lessons learned along the way


Hillary Boucher

Hillary Boucher
Community Manager at TheCR Network

Hillary Boucher is the Community Manager of TheCR Network – a private, peer network of community and social business practitioners and leaders. Essentially she is a community manager of community managers. Hillary spends her days onboarding new members, building leadership programs, and creating content & programming for her community.

Connect with Hillary on Twitter at @hillaryboucher or on Google+.


Holly GoldinHolly Goldin
Global Community Lead at Atlassian

Holly is the Global Community Lead at Atlassian, a collaboration software company headquartered in Sydney with offices in San Francisco, Austin, Amsterdam, and Tokyo. Holly manages the Community team and programs at Atlassian, with their most successful and well-known community being the offline Atlassian User Group Program (AUGs). She spends the majority of her time building, managing, and empowering a growing community of customer leaders that volunteer to manage Atlassian communities in their local areas. Holly is focused on community strategy, content creation/distribution, scaling, program management, and community engagement.

Connect with Holly on Twitter at @hollygoldin or on Google+.

Patrick HellenPatrick Hellen
Community Manager at CloudLock

Patrick Hellen is the community manager for CloudLock, Inc – a cloud security company just outside of Boston, Massachusetts. He currently runs CloudLock Connect, a customer only collaboration community. Most recently he worked for Rapid7, where he managed their SecurityStreet Community. He’s an unabashed Twitter addict, plays far too many video games, reads nearly constantly, and considers the internet to be mankind’s greatest invention.

Connect with Patrick on Twitter at @patrickch or on Google+.

Kirsten LaaspereKirsten Laaspere
Enterprise Community Manager at Fidelity Investments

Based on the founding principle that people drive business, Kirsten focuses on the social aspect of collaboration, fostering cross-cultural and cross-generational community building to engender access to a company’s collective knowledgebase. With core values of accessibility, authenticity, and transparency, Kirsten is energized by interacting with a wide variety of people, identifying their needs and goals, and reaching them through adaptive communications driven by channel, audience, and subject matter.  Kirsten is currently serving as the sole Community Manager for Fidelity Investment’s internal social collaboration platform.

Connect with Kirsten on Twitter at @kirstenlaaspere or on Google+.

Ted McEnroeTed McEnroe
Head of Content at The Community Roundtable

Ted McEnroe joined The Community Roundtable in the fall after a 20-year career in media and public relations. For the past three years, Ted was the Director of Public Relations for the Boston Foundation, handing digital content and media relations for one of the nation’s oldest community foundations. He began his media career as a news producer and executive producer for a number of television stations, before taking over digital content for, the digital side of New England Cable News in Boston. At TheCR, he is leading a number of content and marketing projects, including the Community Manager Handbook: 20 Lessons from Community Superheroes, new research that will be released in early February.

Connect with Ted on Twitter at @tmcenroe or on Google+.

Melissa PotvinMelissa Potvin
Sr. Principal, Community Programs at CA Technologies

Melissa manages customer facing online communities for CA’s Enterprise Management Business Unit. Her work focuses on all aspects of community programs and advocacy including: events, social media communications, customer relationship management, thought leadership, and assimilation of customer information to product business unit executives. A key aspect of her work is developing and driving programs to have a better understanding of the current customer base and how CA can utilize their feedback and resources to increase market share and customer satisfaction.

Connect with Melissa on Twitter at @girliemomblog or on Google+.

Luke SinclairLuke Sinclair
Director of Community at Sitrion

Luke is Director of Community at Sitrion where he is pioneering the big, bright future of enterprise technology, employee engagement & productivity with the best team in the world. He considers himself really damn lucky because he gets to work every day with the smartest minds in social business and the future of work in the Sitrion customer community ‘Engage’. Luke is an Aussie living in New York City and is ever-awestruck by our amazing world!

Connect with Luke on Twitter at @lukesinclair or on Google+

Discussion Questions

  1. How do you define content & how do you define programs? What’s the difference?
  2. What makes content dynamic and what kinds of content encourages engagement?
  3. What types of programs work well in a community? Examples?
  4. What value does investing in content & programs add to the community? To the org?
  5. Examples of content or programs that were a flop in a community? Why?
  6. What advice would you give to a community manager struggling with engagement?

RSVP & Watch the Hangout

Want to RSVP for the Hangout? Visit #CMAD presents: The Power of Programs to Drive Engagement in Your Community and let us know you’re going to watch. This will add the event to your calendar and remind you to attend!

The video will play on the event page when the broadcast starts.

Not sure what time this is for you? Use to find out.

Sherrie Rohde

Community Manager at Magento
As the Community Manager for Magento, Sherrie connects people with resources and with each other, and, since she’s just a bit passionate about the topic, she also co-produces a weekly broadcast for community professionals called #CMGRHangout. An ENFP, Sherrie is obsessed with innovation, terrified of status quo, and motivated by adventure. 
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