Is your organisation ready for community? How to assess & stress test.

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On Air: 21:00 - 22:00 EST (GMT-5)
Monday, January 26th, 2015

Communities and community management are increasingly recognised as powerful mechanisms for brand advocacy, customer support, product innovation and transformative business modelling.

But are they the right solution for your business? And how do you figure that out before you’ve got in over your head?

We’ll chat about what’s practically required for the set up of an online community and how you can assess – and stress test – your readiness before ending up in the deep end.


Venessa Paech

Venessa Paech
Group Senior Manager – Content & Community at REA Group

Venessa is an international community management authority, specializing in enterprise online communities. Currently she is Group Senior Manager of Content and Community for ASX listed REA Group. Venessa is a published academic and a popular speaker and consultant on community building and management, moderation and governance. In 2008 she founded the Australian Community Managers Roundtables and co-founded the flagship Australian community management conference, Swarm.

Connect with Venessa on Twitter at @venessapaech or on Google+.


Julie DelaforceJulie Delaforce
General Manager of Quiip

Julie Delaforce is General Manager of Quiip, an Australian online community and social media specialist provider. Julie has a decade’s experience as an online community and social media practitioner. She currently leads Quiip on key accounts: Cbus, SEEK and DDB to name a few.

Connect with Julie on Twitter at @joolliee or on Google+.

Justin IsafJustin Isaf
Head of The Communal Group

Justin is an 11 year veteran Online Community Manager with a background in building highly leveraged communities in news, media, gaming, customer support, travel, finance and social activism with up to 9.5 million comments a month. He now helps companies build better communities.

Connect with Justin on Twitter at @justinisaf or on Google+.

Jessica MalnikJessica Malnik
Social Media Specialist at Bigcommerce

By day, Jessica is the community manager for Bigcommerce, an ecommerce platform for SMBs. She manages the social customer service strategy, including overseeing a 15,000+ member support forum. By night, she is a blogger for two different blogs. Jessica has been featured and written guest posts in a host of online publications including PR Daily, Spin Sucks, Social Fresh, 12 Most, Communications Conversations & Convince and Convert.

Connect with Jessica on Twitter at @jessicamalnik or on Google+.

Hugh StephensHugh Stephens
CEO at Dialogue Group

Hugh is an experienced social media and community specialist who runs Dialogue Group, who help organisations have conversations. His current focus is on Schedugram, a platform allowing brands and agencies to schedule content to Instagram; along with consulting, crisis management support and other ventures.

Connect with Hugh on Twitter at @hughstephens or on Google+.

Discussion Questions

  1. How can an organisation know it it’s ‘ready’ to build a community?
  2. What are the most common mistakes businesses and organisations make when trying to launch or build a community?
  3. What are the solutions to avoiding these mistakes?
  4. What are some of the lesser known risks or challenges in creating a community – and why should we pay attention to them?
  5. Once you have a community successfully up and running, how can you stress test it for growth, scale, risk and other factors?
  6. How often should you reassess and check in on how robust your community is at dealing with the various pressures (social, market and other) that it will be exposed to?

RSVP & Watch the Hangout

Want to RSVP for the Hangout? Visit #CMAD presents: Is your organisation ready for community? How to assess & stress test. and let us know you’re going to watch. This will add the event to your calendar and remind you to attend!

The video will play on the event page when the broadcast starts.

Not sure what time this is for you? Use to find out.

Sherrie Rohde

Community Manager at Magento
As the Community Manager for Magento, Sherrie connects people with resources and with each other, and, since she’s just a bit passionate about the topic, she also co-produces a weekly broadcast for community professionals called #CMGRHangout. An ENFP, Sherrie is obsessed with innovation, terrified of status quo, and motivated by adventure. 
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