On Air: 16:00 - 17:00 EST (GMT-5)
Monday, January 27th, 2014
When you think of the lifestyles of the rich and famous, you are more likely to think privacy and seclusion, not community. But luxury brands are finding a way to connect with the community in a way that works for everyone. Learn what some of the challenges are and how these communities are managed uniquely from many other communities. Not managing a luxury community? There are sure to be some great takeaways for any community manager from this hour!
“Champagne wishes and caviar dreams.”
Tim builds communities, not networks, through building individual relationships that create movements. Director of Community at The Huffington Post. A passionate member of #NoKidHungry Social Council, striving to end childhood hunger in the US. Believer of connecting people with a purpose.
Active Community Engagement & Brand Endorsed Live Event Corespondent
Extreme fangirl of social media and online interaction methods. Customer Service whiz kid. Hospitality and Real Estate Community Manager with a background in promotions, PR and journalism. Nerd about the “customer experience” and also looking for ways to facilitate brand ambassadors. My other passion is gaming, my dog, blogging, and dancing to the beat of life.
Community Manager at TF Cornerstone
Jillian Jackson is a community manager at TF Cornerstone in Manhattan, growing the community around NYC real estate (primarily for luxury rental apartments), in NYC neighborhoods across Manhattan, and in Long Island City. She’s @OneJillian on Twitter & Pinterest; @SheerJilliance at FB, G+, IG & YT.
Director of Product Marketing at Sprinklr
Jerome was born in Paris, grew up in New York City, then lived in New Jersey, California, and Switzerland. He’s been a software developer, entrepreneur, sales engineer, technical evangelist, community manager, social media strategist, and marketing director. All in the same lifetime. Jerome built and led social customer care for the Autodesk Global Customer Service Division, and is now leading product marketing at Sprinklr, the world’s leading social relationship infrastructure vendor.
Chief Experience Creator at d11 consulting
Debra Trappen is the Chief Experience Creator of d11 consulting. The core purpose of d11 is serving clients ready to FIRE UP their personal/biz brands to an 11, then leverages their story on social media platforms! Debra inspires, motivates, and partners with clients to put together an intentional digital “connection” strategy to build relationships, strengthen brand recognition and reputation, and generate revenue growth. She infuses mobile and technology into the process to help clients become more efficient and uncover more time for their personal passions, so they are free to live the lives they LOVE!
Senior Community Manager at eModeration
Sherry has over 15 years experience in managing communities at both a strategic and operational level. Sherry has worked with global brands and start-ups in fields such as publishing, FMCG, fashion, gaming, social networking, pharmaceutical, broadcasting, education, luxury brands, and telecoms.
- How would you define a “luxury” community?
- What makes managing a luxury community different from all other communities?
- How do public communities make sense for Luxury communities?
- How do private communities make sense for luxury communities?
- What luxury communities are seeing success from social?
RSVP & Watch the Hangout
Want to RSVP for the Hangout? Visit #CMAD presents: Managing Luxury Communities and let us know you’re going to watch. This will add the event to your calendar and remind you to attend!
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