Managing Luxury Communities #CMAD

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On Air: 16:00 - 17:00 EST (GMT-5)
Monday, January 27th, 2014


When you think of the lifestyles of the rich and famous, you are more likely to think privacy and seclusion, not community. But luxury brands are finding a way to connect with the community in a way that works for everyone. Learn what some of the challenges are and how these communities are managed uniquely from many other communities. Not managing a luxury community? There are sure to be some great takeaways for any community manager from this hour!

“Champagne wishes and caviar dreams.”


Tim McDonaldTim McDonald
Director of Community at The Huffington Post, Founder at My Community Manager

Tim builds communities, not networks, through building individual relationships that create movements. Director of Community at The Huffington Post. A passionate member of #NoKidHungry Social Council, striving to end childhood hunger in the US. Believer of connecting people with a purpose.

Connect with Tim on Twitter at @tamcdonald or on Google+.


NoniShaney CavaliereNoniShaney Cavaliere
Active Community Engagement & Brand Endorsed Live Event Corespondent

Extreme fangirl of social media and online interaction methods. Customer Service whiz kid. Hospitality and Real Estate Community Manager with a background in promotions, PR and journalism. Nerd about the “customer experience” and also looking for ways to facilitate brand ambassadors. My other passion is gaming, my dog, blogging, and dancing to the beat of life.

Connect with NoniShaney on Twitter at @MissVersatile or on Google+.

Jillian JacksonJillian Jackson
Community Manager at TF Cornerstone

Jillian Jackson is a community manager at TF Cornerstone in Manhattan, growing the community around NYC real estate (primarily for luxury rental apartments), in NYC neighborhoods across Manhattan, and in Long Island City. She’s @OneJillian on Twitter & Pinterest; @SheerJilliance at FB, G+, IG & YT.

Connect with Jillian on Twitter at @OneJillian or on Google+.

Jerome PineauJerome Pineau
Director of Product Marketing at Sprinklr

Jerome was born in Paris, grew up in New York City, then lived in New Jersey, California, and Switzerland. He’s been a software developer, entrepreneur, sales engineer, technical evangelist, community manager, social media strategist, and marketing director. All in the same lifetime. Jerome built and led social customer care for the Autodesk Global Customer Service Division, and is now leading product marketing at Sprinklr, the world’s leading social relationship infrastructure vendor.

Connect with Jerome on Twitter at @JeromePineau or on Google+.

Debra TrappenDebra Trappen
Chief Experience Creator at d11 consulting

Debra Trappen is the Chief Experience Creator of d11 consulting.  The core purpose of d11 is serving clients ready to FIRE UP their personal/biz brands to an 11, then leverages their story on social media platforms!  Debra inspires, motivates, and partners with clients to put together an intentional digital “connection” strategy to build relationships, strengthen brand recognition and reputation, and generate revenue growth.  She infuses mobile and technology into the process to help clients become more efficient and uncover more time for their personal passions, so they are free to live the lives they LOVE!

Connect with Debra on Twitter at @debra11 or on Google+.

Sherry WilcoxSherry Wilcox
Senior Community Manager at eModeration 

Sherry has over 15 years experience in managing communities at both a strategic and operational level. Sherry has worked with global brands and start-ups in fields such as publishing, FMCG, fashion, gaming, social networking, pharmaceutical, broadcasting, education, luxury brands, and telecoms.

Connect with Sherry on Twitter at @Sher_CM or on Google+.

Discussion Questions

  1. How would you define a “luxury” community?
  2. What makes managing a luxury community different from all other communities?
  3. How do public communities make sense for Luxury communities?
  4. How do private communities make sense for luxury communities?
  5. What luxury communities are seeing success from social?

RSVP & Watch the Hangout

Want to RSVP for the Hangout? Visit #CMAD presents: Managing Luxury Communities and let us know you’re going to watch. This will add the event to your calendar and remind you to attend!

The video will play on the event page when the broadcast starts.

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Sherrie Rohde

Community Manager at Magento
As the Community Manager for Magento, Sherrie connects people with resources and with each other, and, since she’s just a bit passionate about the topic, she also co-produces a weekly broadcast for community professionals called #CMGRHangout. An ENFP, Sherrie is obsessed with innovation, terrified of status quo, and motivated by adventure. 
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