Inside B2B Communities

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On Air: 21:00 - 22:00 EST (GMT-5)
Monday, January 25th, 2016


There’s a lot of confusion about B2B communities. Some people believe that community is a consumer phenomenon only. Others think that B2B communities consist exclusively of internal communities for employees inside large corporations.

In fact, both of these beliefs are wrong. Some of the most successful and business-critical online communities are externally facing:  communities for B2B customers, developers, and business partners.

In this panel, we’ll get the inside scoop on B2B communities from people who run them.

Organizers

Jenn ChenJenn Chen
Community Manager at Lithium Technologies

Jenn is the community manager at Lithium Technologies, where she gets to connect and work with community managers every day. She loves food and caffeine, as established in past CMGRHangouts. In her spare time, she enjoys eating, baking, reading and cheering on the Golden State Warriors.

Connect with Jenn on Twitter at @jenntothechen or on Google+.

Joe CothrelJoe Cothrel
Chief Community Officer at Lithium Technologies

Since 1999, Joe has helped hundreds of companies create successful customer communities. In addition to advising clients, Joe runs Lithium’s certification program, which has certified more than 500 community managers on four continents. He’s co-author of Social Customer Experience (Wiley, 2014).

Connect with Joe on Twitter at @cothrel or on Google+.

Panelists

Alan BushAlan Bush
Technical Community Manager at Rackspace

Mustachioed Rackspace Community Manager by day; Daddy, Husband and Improvisor by night. I connect people with the information they need to make awesome things in the cloud. Host of Rackspace Office Hours and SATechDad Podcasts.

Connect with Alan on Twitter at @alanbush or on Google+.

Julie HamelJulie Hamel
Sr. Community Manager at Alteryx

Julie is the Senior Community Manager at Alteryx, responsible for managing strategic and tactical operations of the Alteryx Community. She’s a passionate community professional with nearly a decade of experience working with Fortune 500 companies to build successful digital experiences and grow vibrant online communities.

Connect with Julie on Twitter at @juliehamel or on Google+.

Clint HeathClint Heath
Community Manager at Cloudera

20 years of experience across a range of technical roles including systems administration, software development, and enterprise support. Clint has always been a member of enterprise (B2B and B2C) support communities and found an opportunity to create then lead his own at Cloudera in 2013.

Connect with Clint on Twitter at @heathc93 or on Google+.

Discussion Questions

  1. Tell us about your community—who your company is, who your users are.
  2. What led you to the role of community manager?
  3. Why did your company create the community – what are your business goals?
  4. Are B2B community users different than B2C users?
  5. What are some other unique challenges of running a B2B community?
  6. What trends are you seeing now? What’s the future of B2B communities?

RSVP & Watch the Hangout

Want to RSVP for the Hangout? Visit #CMAD presents: Inside B2B Communities and let us know you’re going to watch. This will add the event to your calendar and remind you to attend!

The video will play on the event page when the broadcast starts.

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Sherrie Rohde

Community Manager at Magento
As the Community Manager for Magento, Sherrie connects people with resources and with each other, and, since she’s just a bit passionate about the topic, she also co-produces a weekly broadcast for community professionals called #CMGRHangout. An ENFP, Sherrie is obsessed with innovation, terrified of status quo, and motivated by adventure. 
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