Key Strategies to Empower Your Advocates and Ambassadors

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On Air: 19:00 - 20:00 EST (GMT-5)
Monday, January 25th, 2016

Word of mouth marketing is potentially the most effective driver in a consumer’s purchase decision. Brands are figuring out ways to tap into the communities of happy employees and satisfied customers by encouraging advocacy.

This needs to be done strategically, however, so that the sentiment comes across transparent and genuine. And procedure needs to be put in place so that these programs can scale.

During our panel, we’ll be discussing why advocacy is so important to a brand’s success and how you can get an advocate program set up for your organization.


Sarah NagelSarah Nagel
Community Outreach Manager at Sprout Social, Inc.

Sarah Nagel is passionate about bridging online and offline communications. She is dedicated to providing value to others through knowledge, advice or job opportunities. Sarah appreciates the ever-changing landscape of social media and loves learning about new tools and platforms. She is a strong advocate of brands using social as a recruiting, sales and as an R&D tool, among other functions, and sees the incredible value of social business.

Connect with Sarah on Twitter at @sprout_sarah or on Google+.


Vidar BrekkeVidar Brekke
CEO at

Vidar is the CEO and founder of and is a recognized industry thought leader recently named a top 50 Social Employee thought leader on Twitter. He is also the co-organizer of TEDxNavesink (NJ), one of the world’s largest TEDx conferences, and is the co-founder of, an executive leadership blog on the Future of Work.

Connect with Vidar on Twitter at @iVidar or on Google+.

Lindsey ErlickLindsey Erlick
Marketing Manager, Higher Education Communities at Pearson Education

Lindsey is a connector and lifelong learner. Lindsey is a Marketing Manager working with student communities at Pearson and is building out the company’s first student advocate program. For fun, you can find her organizing the CMX NYC community manager series or posting gluten free finds on Instagram @GlutenFreeTraveler.

Connect with Lindsey on Twitter at @linze_e or on Google+.

Greg TiricoGreg Tirico
Senior Manager, Advocacy Solutions and Services at Sprout Social, Inc.

Greg Tirico is Senior Manager of Advocacy Solutions and Services at Sprout Social. He has spent the majority of his career leading digital marketing initiatives in Fortune 500 organizations. When not espousing the benefits of employee advocacy, he can be found searching for the perfect Pinot Noir.

Connect with Greg on Twitter at @GregTirico or on Google+.

Andrew WasylukAndrew Wasyluk
Founder at Socialeyze

Andrew Wasyluk is the founder of Socialeyze, a social media and digital marketing consulting firm based in Boulder, CO. He has a passion for marketing, development, and teaching brands about the power of employee advocacy.

Connect with Andrew on Twitter at @Socialeyze or on Google+.

Discussion Questions

  1. Why has the topic of advocacy recently grown in importance and popularity so much?
  2. Explain the potential impact that dedicated brand or employee advocates can have on an organization?
  3. What are some potential negatives around employee or brand advocacy?
  4. What are the key components in setting up an advocacy program for success?
  5. Is it necessary to incentivize individuals for advocacy to happen?
  6. What should be included in a company’s social media policy to go along with promoting employee advocacy?
  7. Is it always necessary for advocates to publicly disclose any relation with the organization?

RSVP & Watch the Hangout

Want to RSVP for the Hangout? Visit #CMAD presents: Key Strategies to Empower Your Advocates and Ambassadors and let us know you’re going to watch. This will add the event to your calendar and remind you to attend!

The video will play on the event page when the broadcast starts.

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Sherrie Rohde

Community Manager at Magento
As the Community Manager for Magento, Sherrie connects people with resources and with each other, and, since she’s just a bit passionate about the topic, she also co-produces a weekly broadcast for community professionals called #CMGRHangout. An ENFP, Sherrie is obsessed with innovation, terrified of status quo, and motivated by adventure. 
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