How to Handle a Social Media Crisis

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On Air: 06:00 - 07:00 EST (GMT-5)
Monday, January 26th, 2015


We have seen quite a few social media crises in South Africa. We will be unpacking some of them with our experts and discussing best practices on how to handle a social media crisis. We will also be looking at what to do in 2015 when your company or brand gets hit with a social media crisis.

Organizer

Fred FeltonFred Felton
Creative Director at Falconscove

Fred is passionate about community management and social media. He is also a copywriter and keynote speaker. He is the Author of the book 101 Tips For Twitter.

Connect with Fred on Twitter at @fredfelton or on Google+.

Panelists

Kirsty BissetKirsty Bisset
Big Spoon at Stir

Kirsty Bisset is a former business Analyst, blogger, model, and now owner of Stir. Stir is a full-service digital and content marketing agency and has grown rapidly and the company now works with several major brands locally and abroad. She also writes occasionally for Women24, presents for Vodacom Now and has been added an honourary member of the South African Innovator’s Network.

Connect with Kirsty on Twitter at @KirstyBisset or on Google+.

Naz EbrahimNazareen Ebrahim
Chief Editorial Officer at Socially Acceptable

Nazareen is a Public Speaker, Freelance Writer, Emcee and can present as a Convenor for panel discussions. She is also honoured to be a member of Activate Change Drivers, where Activators work together as youth, to drive change in their communities. With a natural flair for the written and spoken word, and an intuitive knowledge of communications, her resume reflects work experience gained in a varied assortment of fields i.e retail, mining, film, media and news anchoring on community radio. Nazareen is also currently the host of two radio shows on Radio Al-Ansaar.

Connect with Nazareen on Twitter at @NazareenE or on Google+.

Cath JenkinCath Jenkin
Copywriter and Columnist at ContentCandy and DigiKids; Columnist at Parent24 and Women24; Freelance journalist 

Cath Jenkin is a well-known South African copywriter, columnist and online voice, who’s been around online since the days of ISDN and dialup!

Connect with Cath on Twitter at @cathjenkin or on Google+.

Samantha PerrySamantha Perry
Supreme Leader of All She Surveys (ie my apartment)

Samantha Perry is a freelance journalist with 18 years experience writing for a range of media, mainly in the ICT sector. She writes for Brainstorm magazine, Mail & Guardian, several niche B2B titles and several corporate clients doing strategic comms and media training. She also has a Masters degree in ICT Policy & Regulation. She works as an independent telecoms researcher for some of the analyst houses in that field and is regularly called upon to comment on telecoms issues in the press. She is also the human behind WomeninTechZA – an initiative that aims to bridge the gender diversity gap in the South Africa tech sector.

Connect with Samantha on Twitter at @samanthaperry or on Google+.

Discussion Questions

  1. Which brand or company had the worst social media crisis of 2014?
  2. What steps should you take during a social media crisis?
  3. Which brand or company handled their social media crisis the best in 2014?
  4. What is crisis communication and how does it apply to a social media crisis?
  5. How would you handle a social media crisis with your own company or brand?
  6. How do you think brands and companies will deal with social media crisis in 2015?
  7. Why should brands care if people are tweeting about them?

RSVP & Watch the Hangout

Want to RSVP for the Hangout? Visit #CMAD presents: How to Handle a Social Media Crisis and let us know you’re going to watch. This will add the event to your calendar and remind you to attend!

The video will play on the event page when the broadcast starts.

Not sure what time this is for you? Use worldtimebuddy.com to find out.

Sherrie Rohde

Community Manager at Magento
As the Community Manager for Magento, Sherrie connects people with resources and with each other, and, since she’s just a bit passionate about the topic, she also co-produces a weekly broadcast for community professionals called #CMGRHangout. An ENFP, Sherrie is obsessed with innovation, terrified of status quo, and motivated by adventure. 
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