The Evolution of Enterprise Social Networks #CMAD

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On Air: 12:00 - 13:00 EST (GMT-5)
Monday, January 27th, 2014


Join the panel as they discuss the evolution of enterprise social networks with topics such as: the beginnings of enterprise social; major advances in recent years; how ESN tools have changed and still need to change; the role of ESN community managers past, present and future.


Jeff RossJeff Ross
Community Manager at Humana

Jeff is a Community Manager for Humana’s Enterprise Social Media team where he leads their 30,000-user enterprise social network, Buzz. He is the founder and host of the weekly Twitter chat #ESNchat for those interested in enterprise social networks ( He actively blogs on personal and professional topics at

Connect with Jeff on Twitter at @jeffkross or on Google+.


ChrisCataniaChris Catania
Online Community Manager at Walgreens

Chris manages the internal enterprise social media programs and employee communities at Walgreens. Prior to joining Walgreens he helped big brands develop and implement social media and consumer engagement initiatives. He also runs Live Fix Media, an all-consuming experiment exploring the intersection of life, live music and online communities.

Connect with Chris on Twitter at @chriscatania or on Google+.

Curtis Conley, Ed.DCurtis Conley, Ed.D
Lead Business Analyst – Social Collaboration at Kellogg

Curtis is a knowledge management and collaboration evangelist with a passion for helping people connect, collaborate, learn, and get things done. As a Lead Business Analyst at Kellogg his focus is on helping the organization leverage social collaboration to drive results and create value.

Connect with Curtis on Twitter at @curtisaconley or on Google+.

Edward FordEdward Ford
Enterprise Community Manager at Thomson Reuters

Edward’s background in communications, marketing and social media positions him to transform employee communities into hubs of creativity and discovery. He helps employees understand the tools that a social intranet has to offer and tailor them to address key business needs. Always eager to connect with other community managers, Edward attends and speaks at conferences on the topic.

Connect with Edward on Twitter at @essencebc or on Google+.

Ashley GrossAshley Gross
Customer Success Manager at Yammer

Ashley Gross is a Customer Success Manager with Yammer. Her interest in the ESN movement began as a customer in May 2011 and grew so exponentially that she had to join the team. Having been on Facebook since its first 6 months of existence, she has had the opportunity to watch social media grow and expand through the years. Ashley’s passion for social collaboration spans from personal to professional life, and it’s her goal to help people connect better across the globe through the use of enterprise social.

Connect with Ashley on Twitter at @AshleyGross or on Google+.

Marina HoganMarina Hogan
International Project Manager III at Microsoft

I have worked in localization for the last 18 years in Microsoft, but have embraced ESN since Microsoft acquired Yammer in June 2012. I use Yammer as a project management tool as part of my IPM role. Along with my IPM role, I work voluntarily as a Yammer Champ within the Microsoft Network, helping to evangelize the use of Yammer in Microsoft.

Connect with Marina on Twitter at @IsMiseMarina or on Google+.

Matt JensenMatt Jensen
Community Manager at Yammer

Matt manages the growth and engagement in Yammer’s Customer Network (YCN). Helping the community of customers and organizations who are leading the shift in how companies adapt, learn, and respond to a constantly evolving world.

Connect with Matt on Twitter at @MJensen or on Google+.

Luke SinclairLuke Sinclair
Director, Community Management at Sitrion

Luke is Sitrion’s ever-awestruck Director of Community Management based in New York City. He originally bodes from the land Down-Under (Sydney, Australia!) where he has many years experience working with employee communities and is passionate about making work suck less by connecting, engaging and empowering people to work better.

Connect with Luke on Twitter at @lukesinclair or on Google+.

Discussion Questions

  1. When was the first time you used ESNs and what characterized the technology and the experience at the time?
  2. What are some recent major advances in enterprise social in terms of use cases and expectations – not technology.
  3. How has ESN technology evolved and in what ways does it still need to improve?
  4. How important is a dedicated, full-time ESN community manager?
  5. How has the role of ESN community managers evolved? Where do you see it going?

RSVP & Watch the Hangout

Want to RSVP for the Hangout? Visit #CMAD presents: The Evolution of Enterprise Social Networks and let us know you’re going to watch. This will add the event to your calendar and remind you to attend!

The video will play on the event page when the broadcast starts.

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Sherrie Rohde

Community Manager at Magento
As the Community Manager for Magento, Sherrie connects people with resources and with each other, and, since she’s just a bit passionate about the topic, she also co-produces a weekly broadcast for community professionals called #CMGRHangout. An ENFP, Sherrie is obsessed with innovation, terrified of status quo, and motivated by adventure. 
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  1. […] On Monday January 29, you can look forward to a day packed full of valuable and forward-thinking community management conversations happening both online and offline. And this year I’m proud to be on the panel that will be diving into the topic of “The Evolution of Enterprise Social Networks” at 12pm EST on Google+. […]

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