Events for Community Building

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On Air: 14:00 - 15:00 EST (GMT-5)
Monday, January 25th, 2016

The roots of “community” are in gathering people around shared interests. What better way to gather than in person, at the same time? Whether company organized or community-led, events can be a great way for members to build stronger connections with each other, for companies to gain valuable insight from customers, and for communities to move their industries or interests further.

Join us for a conversation about the various types of events to bring your community together, how to get started or get scaling, and how to bring back actionable results and impact from your community events. From launch parties to industry meetups, and tweetups to annual conferences, you’ll go back to your team with ideas and a way to plan for a great event in 2016.


Crystal ColemanCrystal Coleman
Community Manager at Google

Crystal Coleman is a Community Manager at Google on the Gmail team. Prior to joining Google, she was Director of Community at Townsquared, Community Manager for Ning at Mode Media, and Community Manager at Wetpaint. She is co-organizer of the San Francisco Online Community Meetup Group (#OCTribe).

Connect with Crystal on Twitter at @ThatGirlCrystal or on Google+.


Margot MazurMargot Mazur
Community Manager at Wistia

Margot is a community & marketing professional focusing on community building and growth. She connects people to the resources they need to do their best work. In her spare time, she goes to panel discussions in Boston, watches Battlestar Galactica, & devours online tech articles.

Connect with Margot on Twitter at @margotcodes or on Google+.

Kathryn McGuireKathryn McGuire
Global Community Events Coordinator at Hootsuite Media Inc

Kat McGuire is the one women show behind Hootsuite’s global community events program. She was able to host over 200 on and offline events in 2015 by working with the Hootsuite community of brand ambassadors, partners and social media enthusiasts.

Connect with Kat on Twitter at @mcguire_kat or on Google+.

Dinah RussellDinah Russell
Community Manger & Copywriter (Freelance) at Dinah Russell Consulting

Dinah’s desire to work with brands focused on maintaining a stellar culture led her to striking out on her own – finding clients who love community as much as she does. Passionate about tea, travel, and Harry Potter, you’re just as likely to find Dinah curled up with her 3 cats and a good book as exploring new corners of the world.

Connect with Dinah on Twitter at @ItsADinah or on Google+.

Discussion Questions

  1. How do events help build community?
  2. What are great examples of communities that use events to boost their sense of community?
  3. When is your community ready to meet IRL?
  4. How do you plan your first event?
  5. How do you build member-led event toolkits?
  6. How do you show ROI on events?

RSVP & Watch the Hangout

Want to RSVP for the Hangout? Visit #CMAD presents: Events for Community Building and let us know you’re going to watch. This will add the event to your calendar and remind you to attend!

The video will play on the event page when the broadcast starts.

Not sure what time this is for you? Use to find out.

Sherrie Rohde

Community Manager at Magento
As the Community Manager for Magento, Sherrie connects people with resources and with each other, and, since she’s just a bit passionate about the topic, she also co-produces a weekly broadcast for community professionals called #CMGRHangout. An ENFP, Sherrie is obsessed with innovation, terrified of status quo, and motivated by adventure. 
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