Engaging Communities With Purpose

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On Air: 09:00 - 10:00 EST (GMT-5)
Monday, January 26th, 2015

Likes, RTs, Shares and Clicks are all easy to measure metrics, but for more and more businesses, purpose is becoming as important as profit when it comes to employees and it’s community. It’s often intangible, yet fuels our organization. We know it’s important, but doesn’t fit in a box that we can easily measure. Regardless of if you are for profit, non profit, start up or enterprise business, understanding how to engage your community with purpose will help sales, advert crisis and promote loyalty. We’ll bring together a variety of community professionals to share how purpose plays a role in, and with, their communities.


Tim McDonaldTim McDonald
Purveyor of Purpose at BTC Revolutions and Founder at My Community Manager

Tim builds communities, not networks, through relationships that create movements. As the Purveyor of Purpose at BTC Revolutions, Tim helps build communities and ignite movements on the No Kid Hungry account to make #NoKidHungry in America a reality. Tim is also a Co-Founder of CreatingIs, a movement to enlist a new breed of leaders to make a difference in their communities. Previously, Tim was Director of Community at The Huffington Post. He believes in Purpose Driven Passion.

Connect with Tim on Twitter at @tamcdonald or on Google+.


Ben MartinBen Martin
Chief Engagement Officer at Online Community Results

Recognized as one of “Five to Watch” by ASAE’s Associations Now magazine, and a winner of the National Association of REALTORS®’ Technology Spotlight Award, Ben Martin is an association executive with over a dozen years of experience in trade and individual membership organizations. He is the Chief Engagement Officer at Online Community Results, providing outsourced online community management, consulting, coaching, and strategy services.

Connect with Ben on Twitter at @bkmcae or on Google+.

Sarah O'BrienSarah O’Brien
Global Customer Engagement Communications Manager at TOMS

Sarah’s role at TOMS involves developing the online presence of the TOMS community while creating resources & communication materials. Through various digital & physical marketing platforms, she focuses on building programs & relationships to showcase the brand’s mission in innovative ways.

Connect with Sarah on Twitter at @TOMScommunity or on Google+.

Berrak SarikayaBerrak Sarikaya
Chief Amplification Officer at Philanthropy Quest

Berrak Sarikaya is a natural conversation driver. In 2010, she found a way to bring all of her passions together as a freelance writer and community builder. An Amplifier motivated by a firm belief in owning who you are instead of trying to fit the mold, Berrak believes that the only way to be heard through all the noise out in the world is to amplify what makes you unique.

Connect with Berrak on Twitter at @BerrakDC or on Google+.

Regina WaltonRegina Walton
Organizer, SFTech4Good

Regina is a connector, community and social media manager.

Connect with Regina on Twitter at @ReginaWalton or on Google+.

Discussion Questions

  1. How does purpose play a role in your community?
  2. What are ways that you measure purpose when you engage with your community?
  3. Can any community engage purposefully?
  4. What are some examples of how you engage your community with purpose?
  5. Was purpose part of your company culture? Or did your community help provide it?
  6. Can you purposefully engage with you community exclusively online, or do you have to connect in person?

RSVP & Watch the Hangout

Want to RSVP for the Hangout? Visit #CMAD presents: Engaging Communities with Purpose and let us know you’re going to watch. This will add the event to your calendar and remind you to attend!

The video will play on the event page when the broadcast starts.

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Sherrie Rohde

Community Manager at Magento
As the Community Manager for Magento, Sherrie connects people with resources and with each other, and, since she’s just a bit passionate about the topic, she also co-produces a weekly broadcast for community professionals called #CMGRHangout. An ENFP, Sherrie is obsessed with innovation, terrified of status quo, and motivated by adventure. 
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