Driving International Communities

0 Flares 0 Flares ×

On Air: 05:00 - 06:00 EST (GMT-5)
Monday, January 25th, 2016


Ed GiansanteEd Giansante
Founder at E-Dublin

Eduardo Giansante is the founder and CEO of E-Dublin.ie, a leading platform of information, services and support for Brazilians living in Ireland. Since its launch in 2008, E-Dublin has helped over 1 million Brazilians searching for information about studies abroad. Giansante’s work at E-Dublin has been recognized globally as the Best International Experience website (Germany), shortlisted as the Best Pop Culture Website (Ireland), Dardo Awards (Brazil), nominated as the Most Useful Website in Ireland (Web Awards Ireland) and winner of the Outstanding Website Award 2013 (United States). Eduardo has previously worked at Telefonica Brazil, Intel Latin America and McCann Erikson LATAM. He also worked for 4 years at Zynga EMEA as an Innovations Manager and later as Global Community Operations Manager. Throughout his career at Zynga, his innovative work earned him 1 Global Zynga Rockstar Award (GFS group), 1 Zynga EMEA Rockstar Award, “Drive Efficiencies” Award as well as 5 MVPs. Eduardo is now working as a Global Community Manager at Dropbox. He is also a multi-instrumentalist and drummer of the Irish rock band Medz.

Connect with Ed on Twitter at @edugiansante or on Google+.


Katarina BergKatarina Berg
Senior Social Media Specialist at LinkedIn

Kat’s job is to ​engage, educate and empower their members via different channels such as Twitter, Facebook and LinkedIn Groups. They have over 400 million members worldwide and a grand vision to create economic opportunity for every member of the 3.3 billion strong global workforce. Kat is very passionate about member experience, social media and all things LinkedIn!

Connect with Kat on Twitter at @katsy_b.

Edgar Medina RodriguezEdgar Medina Rodriguez
Spanish Community Team Manager at Riot Games

Edgar (also known as MeDroiD) has been at Riot Games, the game developer behind League of Legends, for the past three years. He has played a key role in creating local market strategies that engage players and foster community growth. Edgar’s focus is on identifying opportunities for deep and meaningful experiences specific to players in Spain, as well as establishing various areas of collaboration with other EU country teams. League of Legends is a multiplayer online battle arena game (MOBA) with over 67 million players playing every month.

Connect with Edgar on Twitter at @RiotMeDroiD or on Google+.

Moritz TolxdorffMoritz Tolxdorff
German Community Manager at Google

Moritz has been with Google for 3 years now after he was previously active as a Top Contributor in Google’s official product forums. His understanding of the community helps to grow the program and and to develop new strategies to scale the support. He is also the developer of Hangout Toolbox, a widely used Hangouts extension for lower thirds. He currently supports Google Chrome, Google Play and Google+ for Germany.

Connect with Moritz on Twitter at @moritztolxdorff or on Google+.

Discussion Questions

  1. Why are international communities important?
  2. How do we ask for feedback from international users?
  3. What are some scenarios in which international user experience is different?
  4. How do we localize content vs translate? What’s the difference and why does it matter?
  5. How do we ensure cultural adaptability (using local CMs, natives, etc)?
  6. How do you support more than one language?
  7. How do you face market specific challenges?

RSVP & Watch the Hangout

Want to RSVP for the Hangout? Visit #CMAD presents: Driving International Communities and let us know you’re going to watch. This will add the event to your calendar and remind you to attend!

The video will play on the event page when the broadcast starts.

Not sure what time this is for you? Use worldtimebuddy.com to find out.

Sherrie Rohde

Community Manager at Magento
As the Community Manager for Magento, Sherrie connects people with resources and with each other, and, since she’s just a bit passionate about the topic, she also co-produces a weekly broadcast for community professionals called #CMGRHangout. An ENFP, Sherrie is obsessed with innovation, terrified of status quo, and motivated by adventure. 
0 Flares Twitter 0 Facebook 0 Google+ 0 LinkedIn 0 Buffer 0 0 Flares ×

Brought to you by