Debunking The Myth Of Facebook Fatigue

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On Air: 03:00 - 04:00 EST (GMT-5)
Monday, January 25th, 2016

Facebook fatigue has been a hot topic for the best of the past 4 years, i.e. the generalisation of Facebook itself. 4 years later we have tried to find evidence of this phenomenon. As they couldn’t find any such evidence in the literature, James Barisic and Yann Gourvennec decided to launch a survey based on US, UK and French audiences. On January 25, at 09:00 am CET (08:00 am UK), James Barisic will present the results of this exclusive survey during the Community Management Appreciation Day 2016. This survey results will be commented by 4 leading consultants from various parts of the World. Following the presentation, a whitepaper will also be made available to the audience during this presentation.


Yann Gourvennec

Yann Gourvennec
Founder of Visionary Marketing

Yann has a long-standing experience in marketing, information systems and Web marketing. He created in 1996 and since then, he has practiced Web strategy, e-business and Web communications in the field. He has been a member of from 2008 till 2013 and he co-founded Media Aces, the French Association for enterprises and social media. He is a lecturer, a keynote speaker, an author and blogger. His upcoming book Mastering Digital Marketing Like A Boss will be published soon. In early 2014, he went from intrapreneur to entrepreneur when he founded his digital marketing agency Visionary Marketing, in partnership with Effiliation.

Connect with Yann on Twitter at @ygourven or on Google+.


James BarisicJames Barisic
Entrepreneur, Marketing and Business Consultant and Lecturer

James is a marketing and business consultant based in Brittany, west France. He emigrated to France from the UK, bringing his expertise in digital marketing, branding and business to clients in both countries. James is a specialist in cause campaigning and building online communities for businesses which have traditionally had trouble connecting. This year, he will be lecturing in social media on the Masters degree in Digital Business Strategy at the Grenoble School of Management. James is a Fellow of the Royal Society of Arts. He blogs on digital and marketing topics on his site at

Connect with James on Twitter at @jamesmb or on Google+.

Andrew GerrardAndrew Gerrard

Andrew is a Social Business and Digital Media Consultant, helping businesses and organisations understand and participate in the relationships they have with their audiences, and converting them through social and digital channels into mutually profitable long-term benefits. With over 25 years in the technology industry, working in the digital, online and social media sectors, Andrew brings with him a wealth of strategic insight and tactical knowledge for creating clear opportunities, building effective and practical activities, and producing measurable results.

Connect with Andrew on Twitter at @andrewgerrardLinkedIn or on Google+.

Scott GouldScott Gould

Scott is an engagement specialist. He has spent 16 years experience in building offline and online communities, most recently as the leader of a ‘startup church’, and before that as co-founder of the Like Minds conferences. He is the creator of the “Engaging Method”, a unified framework and measurement of engagement. His work was most recently referenced in “Spreadable Media”, by Professor Henry Jenkins (USC), Sam Ford and Joshua Green (both MIT). Scott runs Connectional, a niche engagement consultancy.

Connect with Scott on Twitter at @scottgould, Facebook, or on his personal site.

Discussion Questions

  1. What is your (anecdotal) experience of Facebook Fatigue? How (if at all) has it impacted online communities that you manage?
  2. What issues does Facebook Fatigue raise for community managers and business use of Facebook?
  3. What should Facebook and the wider online community be doing in relation to Facebook Fatigue?

RSVP & Watch the Hangout

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The video will play on the event page when the broadcast starts.

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Sherrie Rohde

Community Manager at Magento
As the Community Manager for Magento, Sherrie connects people with resources and with each other, and, since she’s just a bit passionate about the topic, she also co-produces a weekly broadcast for community professionals called #CMGRHangout. An ENFP, Sherrie is obsessed with innovation, terrified of status quo, and motivated by adventure. 
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