Community within a Community: Motivating and Supporting Your Community’s Leaders #CMAD

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On Air: 03:00 - 04:00 EST (GMT-5)
Monday, January 27th, 2014


Community leaders are the influencers, the champions, the volunteers community managers rely on to help us build, grow and manage our communities. Identifying, nurturing, motivating and supporting this community within a community is a critical piece of the community management puzzle. In this panel we’ll explore tips, tricks and proven methods for cultivating and inspiring your community’s leaders.


Jakkii MusgraveJakkii Musgrave
Social Intranet Community Manager at Department of Premier and Cabinet (NSW)

Once upon an external community manager who focused on building fan and customer communities, in 2012 Jakkii turned her attention to building internal employee communities. A passionate believer in the new work order and the future of work, Jakkii spends her days helping organisations and their employees figure out how they can use communities effectively inside their organisation to achieve better business outcomes and, to borrow a quote, “make work suck less.”

Connect with Jakkii on Twitter at @slybeer or on Google+.


Mathew AndersonMathew Anderson
Lead Community Manager at Petrogyph

Mathew “Berek” Anderson is currently the lead community manager at Petrogyph game studio in Las Vegas, Nevada. Petroglyph was formed in 2003 from Westwood Studios developers that created the Command & Conquer franchise. For the past five years Mathew has led Petroglyph’s community program from the ground up, as well as managed the marketing, website, and support teams. He also recently wrote a book that explores the asian game industry during his time teaching English in Shenzhen, China.

Connect with Mathew on Twitter at @mathewanderson, or on Google+.

Raffe GoldRaffe Gold
Social Media Manager/Founder at Transcending Social Media

After working overseas for a number of hi-tech startups Raffe returned to Australia to open Transcending Social Media, a social media marketing agency specialising in customer engagement. His first book on social media and revolutions will be published early in 2014. He also likes pie. Lots of pie.

Connect with Raffe on Twitter at @raffeg or on Google+.

Linda LeLinda Le
Community Coordinator at AMP

Linda is AMP’s Online Community Manager for the intranet and collaboration. She has been an integral part of the team that brought social to the desktop of every employee and feels strongly about making work better by cultivating the use of new age business tools. Linda is a keen swimmer, quite a good cook and a mad fan of zombies.

Connect with Linda on Twitter at @linnya or on Google+.

Van RiperVan Riper
Program Manager, Developer Relations at Google

Since 2003, Van Riper has been building developer communities. He is a serial community organizer: Java User Groups, Google Developer Groups, Community Leadership Summits, etc. Since 2010, Van has been working at Google as a meta-community manager with the organizers of the 350+ Google Developer Groups in 99 countries to date.

Connect with Van on Twitter at @vanriper or on Google+.

Stephanie WiriahardjaStephanie Wiriahardja
Community Manager, Global at HootSuite

Stephanie Wiriahardja is HootSuite’s Global Ambassador Lead. Though originally a Design student, Stephanie found her true calling is in building communities and developing programs to empower others. Recently, Stephanie gave a TEDTalk on personal branding, was awarded Top 24 Under 24 in Vancouver, and won the audience choice for The Social Media Awards Must Follow (on Twitter) 2013.

Connect with Stephanie on Twitter at @stephawie or on Google+.

Discussion Questions

  1. Why are community leaders and influencers important in online communities?
  2. How do you go about identifying leaders in your community?
  3. What are some things you do to keep influential members motivated and engaged?
  4. Does your community use a reward and/or recognition system? How does this help you surface leaders in your community?
  5. Is there a role for offline events and offline influencers in developing, motivating or supporting online community leaders?

RSVP & Watch the Hangout

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Sherrie Rohde

Community Manager at Magento
As the Community Manager for Magento, Sherrie connects people with resources and with each other, and, since she’s just a bit passionate about the topic, she also co-produces a weekly broadcast for community professionals called #CMGRHangout. An ENFP, Sherrie is obsessed with innovation, terrified of status quo, and motivated by adventure. 
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