Community Programs In Action

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On Air: 10:00 - 11:00 EST (GMT-5)
Monday, January 26th, 2015

Exploring real life examples with a panel of community building experts discussing lessons learned at every stage of a community program from the successful and not so successful programs.


Destin HaynesDestin Haynes
Co-Founder at Community Collective

Co-founder of Community Collective, Destin works with brands and startups to help craft bespoke community programs and campaigns. Passionate about community building, she wants to empower organizations to harness the power of community to produce real value and achieve business objectives. Prior to Community Collective Destin spent a decade working in grassroots marketing and community management focusing on nonprofit, tech and startups. She believes in return on relationships (ROR) not just ROI, and the power of data, as well as the importance of a good anecdote, when talking about the value of community.

Connect with Destin on Twitter at @destinfall or on Google+.

Crystal HenricksonCrystal Henrickson
Co-Founder at Community Collective

One-on-one community coach, advocacy program designer, and all around community builder, as co-founder of Community Collective, she spends her days working with startups and brands to accelerate the growth of their online and offline communities. Prior to co-forming Community Collective, she has spent the past decade in the community trenches executing programs in startup, tech and SMB. She believes in knowledge sharing and leveling up new community managers, and has become known for her belly-to-belly marketing, event and partnership wrangling, recruitment style, and ability to scale one-to-one connections.

Connect with Crystal on Twitter at @marketing_girl or on Google+.


Megan BerryMegan Berry
Head of Social Product and Community at RebelMouse

Megan Berry is Head of Social Product and Community at RebelMouse. She previously led community and marketing at Klout, after joining as their fourth employee. She has blogged about community, product and influence for Mashable, The Huffington Post, Amex OPEN Forum, and Brazen Careerist. Megan graduated from Stanford Phi Beta Kappa.

Connect with Megaon on Twitter at @meganberry or on Google+.

Harmony EichsteadtHarmony Eichsteadt
Evangelist at NationBuilder 

Harmony Eichsteadt is a life-long community organizer. She has organized communities to start a high school walkout, created a political training conference for young women, build a business as a high-end dating coach, promote an undiscovered artist, launch a country-wide poetry tour, and most recently, to beat cancer. She has received multiple awards for her writing. Harmony has taught people of all ages about many different topics, including creative writing, gender, sexuality, dating, chronic illness, and community organizing. She has spoken at SXSWi, Web of Change, the World Domination Summit, and numerous other conferences across North America.

Connect with Harmony on Twitter at @justlikeharmony, Instagram or on Google+.

Trish FontanillaTrish Fontanilla
Global Director of Community at Startup Institute

Trish Fontanilla is a community builder that loves to pay it forward and help people find their dream jobs. Currently, she’s the Global Director of Community at Startup Institute, a career accelerator focused on helping people develop the mindset, network, and skills they need to be successful at a startup. Prior, she was the Vice President of Community & Customer Experience at Vsnap. Trish works to empower women and girls by serving on the events committees for the Asian American Women in Leadership Conference and Wonder Women of Boston. She’s also a mentor for the Technovation Challenge, the Emerson College Accelerator and Babson’s WIN Lab.

Connect with Trish on Twitter at @trishofthetrade or on Google+.

Jelena WoehrJelena Woehr
Director of Community at Flipagram

As a community manager since 2007, Jelena has helped to build, support, and engage communities of activists, writers, pet lovers, advice-seekers and more. She joins Flipagram from beloved social impact media brand, GOOD Worldwide. She also holds an advisory role with startup DayDials Inc., the mobile calendar company recently profiled in the debut episode of Reddit’s podcast, Upvoted. In her copious spare time, Jelena writes mystery stories, practices left-handed calligraphy, and trains for endurance riding. (Endurance = Ultra-marathons on horses.) A Denver native, Jelena relocated to Los Angeles in 2014.

Connect with Jelena on Twitter at @jelenawoehr or on Google+.

Discussion Questions

  1. [Homework] For introductions come prepared with a image/picture and an intro about your community in action (it could be a picture of your strongest evangelist, an event that really underscored how your community had grown, a moment that shows when you knew that your community had grown).
  2. Describe your most successful program and what made it successful? Describe your least successful program and why wasn’t it successful?
  3. If you could go back to when your community was just beginning, what do you wish that you would have done differently?
  4. Describe the characteristics of your ideal community member. // Or tell us a story / intro us to a core community member.
  5. What is a recommendation you would give to a community manager just starting out? Midlevel? More senior?
  6. What is a community program you have seen that you wished you had created?

Additional Questions (if there is time)

  1. What has been your biggest blunder when it came to [fill in the blank]?
  2. What made your community program stand out? Why?
  3. Describe your community for us — what stage is at, how long have you been at it?

RSVP & Watch the Hangout

Want to RSVP for the Hangout? Visit #CMAD presents: Community Programs In Action and let us know you’re going to watch. This will add the event to your calendar and remind you to attend!

The video will play on the event page when the broadcast starts.

Not sure what time this is for you? Use to find out.

Sherrie Rohde

Community Manager at Magento
As the Community Manager for Magento, Sherrie connects people with resources and with each other, and, since she’s just a bit passionate about the topic, she also co-produces a weekly broadcast for community professionals called #CMGRHangout. An ENFP, Sherrie is obsessed with innovation, terrified of status quo, and motivated by adventure. 
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