What Is A Community? And How Can We Nurture It?

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On Air: 04:00 - 05:00 EST (GMT-5)
Monday, January 26th, 2015

What is a community? Do you “manage” a community or do you nurture it? What is the (real) role of a community managers and is there a one-size-fits-all type of community management? Such are some of the questions we will address in this panel session which will take place on CMAD (Community Management Appreciation Day), which is due to take place on January 26 at 09:00 am GMT (10:00 am CET). Join some of the most seasoned professionals from the UK, France and Australia who have been involved in such matters for close to ten years and have practiced Community Management and Social Media strategy for enterprises.


Yann Gourvennec

Yann Gourvennec
Founder of Visionary Marketing

Yann has a long-standing experience in marketing, information systems and Web marketing. He created visionarymarketing.com in 1996 and since then, he has practiced Web strategy, e-business and Web communications in the field. He has been a member of socialmedia.org from 2008 till 2013 and he co-founded Media Aces, the French Association for enterprises and social media. He is a lecturer, a keynote speaker, an author and blogger. His upcoming book Mastering Digital Marketing Like A Boss will be published soon. In early 2014, he went from intrapreneur to entrepreneur when he founded his digital marketing agency Visionary Marketing, in partnership with Effiliation.

Connect with Yann on Twitter at @ygourven or on Google+.


James BarisicJames Barisic
Marketing and Business Consultant

James Barisic is a marketing and business consultant based in west France. He recently emigrated to France from the UK where he ran a digital marketing and training company. James has developed specialisms in cause campaigning and building online communities for businesses which have traditionally had trouble connecting. He is currently interested in developing marketing solutions for French businesses to connect with UK based and anglophone ex-pat clients.

Connect with James on Twitter at @jamesmb or on Google+.

Andrew GerrardAndrew Gerrard
Head of Social Business at Like Minds

Andrew is a Social and Digital Business Consultant, helping businesses and organisations understand and participate in the relationships they have with their audiences, and converting them through social and digital channels into mutually profitable long-term benefits. With over 20 years in the digital, online and social media industries, Andrew brings with him a wealth of strategic insight and tactical knowledge for creating clear opportunities, building effective and practical activities, and producing measurable results.

Connect with Andrew on Twitter at @andrewgerrard or on Google+.

Joanne JacobsJoanne Jacobs
Digital Strategist

Joanne Jacobs is an award-winning digital strategist and company director. She advises firms on executive management skills, digital change management and social data analysis. She is on the Board of Code Club Australia, and she is an active mentor of the tech startup scene in Australia. She formerly ran the Australian office of 1000heads, a word of mouth marketing firm. In her career, Joanne has worked in London where she ran a social media production house, and she was a consultant in social networking technologies, and was a professional speaker, business coach, trainer and strategist for digital marketing practices. Joanne also has a long history in academia, lecturing extensively in strategic use of information technology and strategic internet marketing. She was co-editor with Axel Bruns of the book, Uses of Blogs (2006).

Connect with Joanne on Twitter at @joannejacobs or on Google+.

Stéphane LapeyradeStéphane Lapeyrade
Social Media Manager at Alcatel-Lucent

Stéphane Lapeyrade is in charge of Alcatel-Lucent’s social media presence. Over the years, he has held various internal and external communications roles. He has contributed to the launch of “Engage”, Alcatel-Lucent’s enterprise social network.

Connect with Stéphane on Twitter at @lapeyrade or on Google+.

Edward SaperiaEdward Saperia
Community Strategist at The Green Party of England & Wales

Community Specialist. Produced Wikipedia’s largest ever global event, Wikimania 2014. Community Strategist for The Green Party, the fastest growing political party in the UK. Ex finance, ex restaurateur, inventor of TrotifyCryptofloricon and The Betrayers’ Banquet. 29. Lives in East London with his cat, Pixel.

Connect with Edward on Twitter at @edsaperia, Facebook or on Google+.

Discussion Questions

  1. What is a community?
  2. How many times have you seen businesses think they had a community whereas in fact they didn’t?
  3. What are businesses’ most common mistakes in terms of CM and the way they approach it?
  4. Do you “manage” a community or do you nurture it?
  5. What is the (real) role of a community managers?
  6. What cultural differences in community management / nurturing in Oz/UK/Fr and elesewhere
  7. Internal vs external communities what differences and similarities
  8. B2B vs B2C  is one of those two easier?
  9. Isn’t the role of community manager so diverse we should turn it into a plural
  10. What is your vision of the future of community management? Is it a job on the rise or rather declining? Or flat?
  11. In France we have witnessed a tendency to internalise CM a lot more than used to be the case. Are we seeing the same trend happen in UK/Oz… Elsewhere?
  12. Is there a one-size-fits-all type of community management?
  13. What are the various subsets of community management? Could you describe some of the various jobs which go by that name but are in fact quite distinct.
  14. Is this leading to the specialisation of CM work with certain people more in synch with certain tools, and some with certain verticals (B2B for instance) or more into content etc.

RSVP & Watch the Hangout

Want to RSVP for the Hangout? Visit #CMAD presents: What Is A Community? And How Can We Nurture It? and let us know you’re going to watch. This will add the event to your calendar and remind you to attend!

The video will play on the event page when the broadcast starts.

Not sure what time this is for you? Use worldtimebuddy.com to find out.

Sherrie Rohde

Community Manager at Magento
As the Community Manager for Magento, Sherrie connects people with resources and with each other, and, since she’s just a bit passionate about the topic, she also co-produces a weekly broadcast for community professionals called #CMGRHangout. An ENFP, Sherrie is obsessed with innovation, terrified of status quo, and motivated by adventure. 
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