Employee Advocacy: The Community Foundation of a Social Business

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On Air: 02:00 - 03:00 EST (GMT-5)
Monday, January 26th, 2015

The importance of community involvement and engagement can’t be over looked by brands, but many brands start that engagement focused on external customers and prospects. Ideally the brands greatest ambassadors and evangelists are their employees and by switching that focus of community engagement internally first will make the external community engagement that much more successful.

We will be talking employee advocacy, employee engagement, social business tools and overall brand employee to customer relationships.


Brian Fanzo

Brian Fanzo
Chief Digital Strategist & Partner at Broadsuite

Technology Evangelist focused on turning digital signals into Social Intelligence. 8 years of experience as a power user of social business and social media tools.  2 years ago Brian moved from power user to advisor for enterprise size companies integrating software solutions.  User on multiple social networks & a big twitter chat fan!  Proud Dad of 3 girls.

Connect with Brian on Twitter at @iSocialFanz or on Google+.


Nick CiceroNick Cicero
Founder and CEO at Delmondo, Content Marketing Manager at Percolate

Nick works with ad agencies, brands and startups improving their digital strategy, content marketing, social media and branded entertainment marketing efforts. He put the first Instagram Video on TV for Oprah, and built content strategy around the PS4 launch in North America. He is a frequent speaker and writer, having given talks at at SXSW, iSummit, Syracuse University, Pace University, San Francisco Hacker News as well as writing for Social Fresh, the Next Web, Convince and Convert and others.

Connect with Nick on Twitter at @nickcicero or on Google+.

Jacob CurtisJacob Curtis
Owner at Branding by Jacob

A digital native, Jacob has studied and participated in the evolution of social media as a preferred method of communication for both companies and individuals. A big fan of video production, Jacob produces video tutorials on social media on his personal website.

Connect with Jacob on Twitter at @jacobkcurtis or on Google+.

Stephanie DobynsStephanie Dobyns
Digital Marketing Manager at Dynamic Signal

Marketing #EmployeeAdvocacy at @Dynamic_Signal. @UCLAfootball season tix holder. @UCSanDiego alum. #Startup Lover.

Connect with Stephanie on Twitter at @stephaniedobyns or on Google+.

Ally GreerAlly Greer
Director, Community & Content at Scoop.it

Ally Greer is the Director of Content & Community at Scoop.it, a San Francisco-based content marketing platform that helps anyone from SMB to enterprise manage and execute impacting content marketing programs. There, she leads the development and implementation of content strategy with the goals of lead generation and brand building as well as a building a multi-tiered community management system. For musings on the Internet, sports, and eyeroll-worthy puns, follow @allygreer on Twitter.

Connect with Ally on Twitter at @allygreer or on Google+.

Rachel MillerRachel Miller
Chief Listener at Pipeliner CRM

Rachel is the Chief Listener at Pipeliner CRM where she manages all digital communications including social selling initiatives and influencer, advocate, and partner programs. She is a frequent contributor to MillennialCEO.com and co-hosts Social Business Hour (#SBizHour) with Brian Fanzo.

Connect with Rachel on Twitter at @rachelloumiller or on Google+.

Discussion Questions

  1. What role does community play in a company becoming a social business?
  2. What are some unique challenges when managing an internal employee only community?
  3. What roles do employee advocates and industry influencers play in managing a social business community?
  4. Where should brands start when building or extending an employee community externally?
  5. How can employee advocacy empower social selling, social media marketing and other business strategies?
  6. How can #CMGR get leadership and executive buy-in to get them to lead by example?
  7. What data can businesses measure to link community to paid, owned and earned media?

RSVP & Watch the Hangout

Want to RSVP for the Hangout? Visit #CMAD presents: Employee Advocacy: The Community Foundation of a Social Business and let us know you’re going to watch. This will add the event to your calendar and remind you to attend!

The video will play on the event page when the broadcast starts.

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Sherrie Rohde

Community Manager at Magento
As the Community Manager for Magento, Sherrie connects people with resources and with each other, and, since she’s just a bit passionate about the topic, she also co-produces a weekly broadcast for community professionals called #CMGRHangout. An ENFP, Sherrie is obsessed with innovation, terrified of status quo, and motivated by adventure. 
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