Communities Around Content #CMAD

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On Air: 18:00 - 19:00 EST (GMT-5)
Monday, January 27th, 2014


Building a community, especially from the ground up, requires a lot of effort (as we all surely know). One of the most important parts of being a community manager is being visible. Once you stop partaking, everyone will. While the goal of building a thriving community is in fact so this does not occur, it remains the unfortunate truth at the start.

A big part of staying active within your community is to create a mini “content strategy” outlining how you plan on communicating to your co-members. Creating and sharing content for the purpose of community building can range from visual content to long form reads, and in any circumstance can not be overlooked.

In this session, we will discuss the importance of using content to build community, the different types of content and their benefits, tools for content sharing, and more!


Ally GreerAlly Greer
Community Manager at

Ally is the community manager at, the content curation platform allowing professionals to share ideas that matter to them. Ally has been a part of the team for almost two years and is currently based in San Francisco.

Connect with Ally on Twitter at @allygreer or on Google+.


Megan BerryMegan Berry
Head of Consumer at RebelMouse

Megan Berry is Head of Consumer at RebelMouse, leading community and social product. She previously led community and marketing at Klout, after joining as the 4th employee. Megan Berry previously led marketing and community at Klout, after joining as their fourth employee. She has blogged about community, product and influence for Mashable, The Huffington Post, Amex OPEN Forum, and Brazen Careerist. Megan graduated from Stanford Phi Beta Kappa.

Connect with Megan on Twitter at @meganberry or on Google+.

Nick KelletNick Kellet
Co-founder at

Nick is co-founder the social curation platform Listly, that combines crowdsourcing, content curation and embedable lists to drive high-level community engagement, live inside your blog posts.

Connect with Nick on Twitter · Linkedin,Facebook and G+ and follow his writing via his other guest posts and on his blogs at and

Elisabeth MichaudElisabeth Michaud
Social Media Marketing & Community Manager at UberVU

Elisabeth is a Social Media Marketing & Community Manager at uberVU, a real-time social media marketing platform. She calls Boston her offline home, and when she’s not busy tweeting you can find her exploring the city, trying new recipes, and collaborating with friends at Marketing On The Rocks.

Connect with Elisabeth on Twitter at @emichaud or on Google+.

Mark RougierMarc Rougier
President at

A repeat entrepreneur, Marc co-founded 4 startups and has also worked for large companies (Thales, IBM). Marc is president of, the publication by curation platform, a French-born San Francisco startup. He’s an expert curator and a thought leader in the content curation space. In addition to travelling, Bach and weichi, Marc is passionate and actively committed to the French and SF startup scenes.

Connect with Mark on Twitter at @MarcFuseki or on Google+.

Derek ShanahanDerek Shanahan
Director of Marketing at Playerize, Creator at Lighthouse

Derek co-founded 20 Something Bloggers and Foodtree (now Dónde) before heading up marketing for Playerize, a company that helps developers grow their audience and revenue. He’s helped communities grow and products delight for a decade, recently creating Lighthouse, a hacker news for community builders.

Connect with Derek on Twitter at @dshan or on Google+.

Dennis ShiaoDennis Shiao
Director, Product Marketing at DNN Corporation

Dennis is Director of Product Marketing at DNN (@DNNCorp), where he’s focused on product and content marketing. Dennis is a contributing author to the book “42 Rules of Product Marketing” and is a frequent contributor to the DNN blog.

Connect with Dennis on Twitter at @dshiao or on Google+.

Discussion Questions

  1. What are the main goals of creating a community content strategy?
  2. What are the different types of content and their respective benefits?
  3. What are your best pieces of advice for creating a community content strategy?
  4. What are your favorite tools for content creation, curation, and promotion?
  5. How do you measure the success of a community content strategy?
  6. How can you ensure to maintain a personal touch with your community content?

RSVP & Watch the Hangout

Want to RSVP for the Hangout? Visit #CMAD presents: Communities Around Content and let us know you’re going to watch. This will add the event to your calendar and remind you to attend!

The video will play on the event page when the broadcast starts.

Not sure what time this is for your location? Use

Sherrie Rohde

Community Manager at Magento
As the Community Manager for Magento, Sherrie connects people with resources and with each other, and, since she’s just a bit passionate about the topic, she also co-produces a weekly broadcast for community professionals called #CMGRHangout. An ENFP, Sherrie is obsessed with innovation, terrified of status quo, and motivated by adventure. 
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