Building Relationships to Ignite Movements

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On Air: 15:00 - 16:00 EST (GMT-5)
Monday, January 25th, 2016

What is a community? Too many think it’s everyone who likes your Facebook page, follows you on Twitter or follows you on SnapChat. It’s a common mistake too many organizations make. They think an audience is their community. Although communities are much smaller than audiences, there is a much smaller segment of your community that can be the cornerstone of any healthy community. To find these individuals, it takes time to listen, learn and adapt in order to form purposeful relationships. The relationships formed can help you grow, manage and even ignite movements in your community and for your organization. We’ll look at why these relationships are so important, how you find the right people to form relationships with and what is possible when done with purpose.


Tim McDonaldTim McDonald
Human Being and Co-Creator of CreatingIs LLC and LIFEworking and Founder at My Community Manager

None of us are alone. That is Tim’s mission in life. To let everyone know they are not alone. It’s why helping others doing social good is his purpose.

Connect with Tim on Twitter at @tamcdonald or on Google+.


Ayelet BaronAyelet Baron
Co-Creator of CreatingIs LLC

Ayelet is passionate about ushering a new path for business as a force of good by helping 21st century leaders imagine what’s possible and go create it in the world. She has been building community her entire life and believes trusted and relationships are the new currencies. Author of Our Journey to Business Common Sense.

Connect with Ayelet on Twitter at @ayeletb or on Google+.

Renee HopkinsRenee Hopkins
Director of Engagement at Business Innovation Factory & Senior Editor and Researcher at Business Model Sandbox

As Director of Engagement for the Business Innovation Factory (BIF), Renee Hopkins connects people with BIF’s ideas, experiences, and points of view. She’s a former print journalist turned qualitative researcher and then community manager and connector. Renee has been writing about innovation and creativity since 2003 in blogs, books, magazines, and newspapers, online and in print. She also co-founded the weekly Twitter chat #Innochat (12-1 pm Eastern each Thursday).

Connect with Renee on Twitter at @Renee_Hopkins or on Google+.

RachelMedanicRachel Medanic
Principal at Communituity

Rachel Medanic is a seasoned community professional and content marketing enthusiast. In her consulting business, Communituity, she works with companies to that embrace the power of community. Currently on a quest for her next full-time role, Rachel has 10+ years’ experience working with startups and tech companies in multiple industries.

Connect with Rachel on Twitter at @vampituity or on Google+.

Brittany MetzBrittany Metz
Community Manager at Blab

Brittany Metz is not your typical Community Manager. With a cynical sense of humor, and a background in design, when she’s not managing a community, she’s in front of a crowd doing improv in the mission of San Francisco.

Connect with Brittany on Twitter at @brittanymetz or on Google+.

Savannah PetersonSavannah Peterson
Director of Innovation Strategy at Speck Design/Massive Labs

2016 Forbes #30under30 in Consumer Technology, Director of Innovation Strategy @SpeckDesign, Builder of Communities and Things, Speaker, Crowdfunder, Woman in Hardware, Traveler, Foodie, Lover of Fun, 3DP, Wine & My Dog Martini.

Connect with Savannah on Twitter at @SavIsSavvy or on Google+.

Discussion Questions

  1. How do you define a community member?
  2. Is there a difference between customer and community member?
  3. What are some ways you build relationships with community members?
  4. How do you empower community members to help you ignite movements?
  5. Why is shared purpose so important?
  6. What community outside of those you empower are you most inspired by?
  7. What community would you have like to have been a part of thinking back in history? Why?
  8. What is the biggest opportunity you have to build effective relationships for your community?

RSVP & Watch the Hangout

Want to RSVP for the Hangout? Visit #CMAD presents: Building Relationships to Ignite Movements and let us know you’re going to watch. This will add the event to your calendar and remind you to attend!

The video will play on the event page when the broadcast starts.

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Sherrie Rohde

Community Manager at Magento
As the Community Manager for Magento, Sherrie connects people with resources and with each other, and, since she’s just a bit passionate about the topic, she also co-produces a weekly broadcast for community professionals called #CMGRHangout. An ENFP, Sherrie is obsessed with innovation, terrified of status quo, and motivated by adventure. 
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