Building Your Community Team

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On Air: 00:00 - 01:00 EST (GMT-5)
Monday, January 26th, 2015

We’re kicking off CMAD with a discussion about building your community team. Now, growing any team can be difficult, but finding the right folks to manage your community who understand the voice, can handle all the situations that may arise, and about a million other needs, can feel downright impossible. In this session, we’ll talk with folks who’ve built community teams, and have learned the good, the bad, and the ugly of hiring the right people to help your community succeed. Whether you’re looking to grow your current team, or are interested in being a part of a larger community team, this hangout will have you covered.


Jennifer Sable Lopez

Jennifer Sable Lopez
Director of Community at Moz

Jennifer Sable Lopez is the Director of Community at Moz, an SEO software company with a vibrant community of over 600,000 online marketers. She is a renowned Community and Social Media Strategist who started her marketing career as a technical SEO. Jen’s passionate about the combination of search and community and is a frequent speaker at digital marketing conferences such as New Media Expo, Seattle Interactive, MozCon, SearchLove, Search Marketing Expo, and recently was rated top speaker at the Community SPRINT Conference.

Jen and her husband (an amazing photographer), Rudy, live in Seattle with their daughter Eva. She is a self-proclaimed geek and faux vegetarian, and she prides herself in having kicked colon cancer’s butt at the young age of 37.

You can read more about Jen on her personal blog, follow her on twitter @jennita, or check out her work at Moz.


John BrownJohn Brown
Director, Head of Engagement at Hotwire PR

John is head of engagement and a director at Hotwire, a multi-service communications agency. John is focused on generating creative campaigns and communications programmes that span multiple media channels. John has experience of working with organisations such as The Economist, Virgin Media and Greenlight.

Connect with John on Twitter at @brownbare or on Google+.

Siobhan HitchmoughSiobhan Hitchmough
Community & Support Manager at Archon System Inc. (inFlow Inventory)

Siobhan Hitchmough is the Community and Support Manager for Archon Systems Inc., which specializes in building software that helps small business.  Their flagship product, inFlow Inventory, is used by a diverse community of over 700,000 businesses in 122 countries worldwide.  Siobhan firmly believes in making real connections between businesses and their customers. When she’s not championing her community, she wrangles tutorials and tweets about community, customer service and occasionally pop culture.

Connect with Siobhan on Twitter at @SioTweets or on Google+.

Kelly HungerfordKelly Hungerford
Customer-centric Marketer, Community Builder, Community Manager, Founder and Moderator of Paper.lis, #BizHeroes Brand Chat

Kelly’s a freelance digital marketer and community builder helping companies connect with the people who matter most; their customers. In her most recent role as Head of Marketing for, Kelly was tasked with building customer facing organization from the ground up. Taking an “every voice counts” approach, she built multiple communities simultaneously to support Customer Service, Communications and Product Development with the goal of driving growth, increasing brand awareness, innovating product but most importantly, creating a place called home for more than 500,000 publishers and 4 million monthly visitors.

Connect with Kelly on Twitter at @kdhungerford, Instagram, LinkedIn or on Google+.

Liz SchmidtLiz Schmidt
Senior Creative Community Manager at Adobe

Liz Schmidt has been a Community Manager at Adobe for 5 years. She helped her team strategize for the shift to Creative Cloud and has been supporting new programs to connect designers worldwide. When she’s not out networking at events, she’s taking photos of her two schnauzer puppies and obsessed with the art of pairing wine with cheese.

Connect with Liz on Twitter at @lizign or on Google+.

Discussion Questions

  1. When is the right time to grow the team? And how do you determine this?
  2. How do you get buy in from execs (or clients) for the additional headcount?
  3. Where do you find new team members? Do you start internally, or externally?
  4. What skillsets make for a well-rounded Community team?
  5. How do you divide projects and tasks among multiple team members?
  6. How do you ensure nothing falls through the cracks with different people doing different things? But at the same time combating burn-out?
  7. What was the hardest thing you learned when growing a team? Or what’s the best tip you can provide others who are just starting to build theirs?

RSVP & Watch the Hangout

Want to RSVP for the Hangout? Visit #CMAD presents: Building Your Community Team and let us know you’re going to watch. This will add the event to your calendar and remind you to attend!

The video will play on the event page when the broadcast starts.

Not sure what time this is for you? Use to find out.

Sherrie Rohde

Community Manager at Magento
As the Community Manager for Magento, Sherrie connects people with resources and with each other, and, since she’s just a bit passionate about the topic, she also co-produces a weekly broadcast for community professionals called #CMGRHangout. An ENFP, Sherrie is obsessed with innovation, terrified of status quo, and motivated by adventure. 
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