Building a Global Community

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On Air: 10:00 - 11:00 EST (GMT-5)
Monday, January 25th, 2016

Building relationships, increasing collaboration and creating innovation by understanding the needs of distinct audiences makes the Community Manager role increasingly important to any company that’s looking go global.

Yet how easy is it to expand your overseas community, what are the common issues you come across and some tips to overcome these? Join us and some awesome panelists for our live Hangout session, where we’ll be sharing best practices on how to expand your brand globally through Community Building.​


Thiago LeiteThiago Leite
Manager, Growth & Community – Americas at Hootsuite

Thiago Leite leads Hootsuite’s Community efforts across the Americas. He has a passion for connecting people and bridging the gap between online and offline communities. At Hootsuite, he grows and nurtures the community through programs such as Brand Ambassador, Events and Social Media Engagement. Prior to that he was living in Brazil, working for an encryption software company and it was his love for social media that brought him to the startup scene.

Connect with Thiago on Twitter at @thigows or on Google+.


Elia CarreñoElia Carreño
Community Manager for the Department of Culture from Mexico

Elia is the Community Manager for the Department of Culture from Mexico, before known as Conaculta, where she was the pioneer in the use of social media. She has 7 years building community in this institution. She has a degree in journalism and a passion for literature, art and music. She is also a contributor for Arte y Cultura (@arteycultura) where she writes about books novelties.

Connect with Elia on Twitter at @nuitaile or on Google+.

Kelly HungerfordKelly Hungerford
Freelance Community Strategist

Kelly is a freelance Community Strategist. She helps companies build community-centric operations to scale customer service, marketing and product development. Formerly Head of Content, Communication and Community for, she managed multiple global communities for 500,000+ end-users.

Connect with Kelly on Twitter at @kdhungerford, LinkedIn or on Google+.

Gillian Hamilton RogersGillian Hamilton Rogers
Social & Community Lead APAC at Hootsuite

Gillian is committed to helping people and brands connect. As Social & Community Lead APAC for Hootsuite she is stoked to be helping build a community of people who are even more passionate about social than she is, in such a varied and dynamic part of the world.

Connect with Gillian on Twitter at @Singapore_Gill, LinkedIn or on Google+.

David SpinksDavid Spinks
CEO at CMX Media

David is the founder and CEO of CMX Media. Above all else, David seeks to help and empower community builders. He started CMX Summit and CMX Hub after he noticed that the thousands of community builders in the world weren’t talking to one another. Before CMX, David cofounded an online cooking school called Feast (part of 500 Startups) and BlogDash, a platform to help businesses with blogger outreach.

Connect with David on Twitter at @DavidSpinks or on Google+.

Discussion Questions

  1. How do you build a community with global reach?
  2. How can customers and Brand Ambassadors turn your brand global?
  3. How should you engage with your community?
  4. Why is it important to be sensitive to regional & cultural differences?
  5. How can you attribute ROI to your global community?

RSVP & Watch the Hangout

Want to RSVP for the Hangout? Visit #CMAD presents: Building a Global Community and let us know you’re going to watch. This will add the event to your calendar and remind you to attend!

The video will play on the event page when the broadcast starts.

Not sure what time this is for you? Use to find out.

Sherrie Rohde

Community Manager at Magento
As the Community Manager for Magento, Sherrie connects people with resources and with each other, and, since she’s just a bit passionate about the topic, she also co-produces a weekly broadcast for community professionals called #CMGRHangout. An ENFP, Sherrie is obsessed with innovation, terrified of status quo, and motivated by adventure. 
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