How To Build Community Within Different Departments

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On Air: 16:00 - 17:00 EST (GMT-5)
Monday, January 28th, 2013

Silos. Is the community manager the answer to bringing them down, or is it more realistic to understand how to navigate within them? Some of the best at navigating the silos will share their secrets on how to use the power of community across your company.

Our guests include:


Kemp EdmondsKemp Edmonds

Sales Engineer at HootSuite @kempedmonds

Kemp Edmonds works for Vancouver-based HootSuite as the lead Sales Engineer. HootSuite is the world’s leading social media management system. Kemp was inspired to pursue a career in emerging online media while in the classroom at BCIT where he is now a part-time instructor. Kemp was recently named to the Board of Directors for Social Media Club International, the largest professional trade group of it’s kind in the world.

Kemp also provides consulting, training and recruitment services to aid organizations. His passion for people, technology and education enables his work. Through talks and appearances in the media, Kemp discusses the politics of social networks, online communications, the law and digital culture. He can also be found blogging on, chopping wood on small islands in the Howe Sound and documenting life.


Kristine NaldozaKristine Naldoza

HR at HootSuite @KNaldoza

As a HR Associate for HootSuite, I am able to pursue a role that includes my passion for people and organizational development. I enjoy being able to share the story of HootSuite and all of it’s cultural initiatives. It’s amazing to be a part of such a unique experience so unlike other organizations I’ve worked for.




Sabrina Lavin

HR at Hoot Suite


Allie Russell

HootSuite University/Marketing @allierus


Sarah Chambers

Support at HootSuite @sarahleeyoga


Kristina Cisnero

Social Media Coach at HootSuite @K_Cisnero


Vicky Trong

Social Media Coach at HootSuite


Jenn EmersonJenn Emerson

Community Manager at Telligent @JennTelligent

Born to parents, Jenn has spent her life observing what makes people tick, what motivates people to act.  Growing and learning in the socio-sphere like everyone else, Jenn loves to listen and share ideas around social community. As a practitioner of the ancient art of talking to people, Jenn tends to look at social media and community management through a sociological lens. Currently Jenn manages the social media channels and online communities for Telligent – a leader in enterprise community software. For the long term, she’s determined to one day write or say something that will change the world for the better. And, unlike other hipsters of her generation, she hates bacon. Follow her on Twitter @JennTelligent or connect with her on


AmyAmy Muller

Co-founder & Director of Community Education at GetSatisfaction @AmyGSFN

Amy is a co-founder of Get Satisfaction where she served as one of the tech industry’s first Chief Community Officers. She helped to create the Get Satisfaction platform and grew the GS customer community as well as the network of communities on the GS platform from the ground up. For the past several years Amy has focused on education, training, content creation, and speaking in the field of online community management, social support strategies and customer relationship building.

Previously, she co-founded web apps client services company, Rubyred Labs, and tech schwag monthly subscription service, Valleyschwag. Her experience in the web goes back to the pioneering web design company, Prophet Communications, in the mid to late 90s and as a member of the founding team of frogdesign’s first web services office in San Francisco.


Rosemary ONeillRosemary O’Neill

Co-Founder & President of Social Strata @rhogroupee

Rosemary O’Neill is Co-Founder/President of Social Strata, which makes the online community platform.  For the last 14 years, she has been evangelizing the social conversation and helping customers like Mattel, Long John Silvers, and HarperCollins grow thriving communities.  She has also appeared on Fox & Friends and NPR as an HR rebel.  You can find her online via Twitter (@rhogroupee), on her small business blog at, and as a weekly contributor to Liz Strauss’ Successful and Outstanding Blog.  She makes a mean blueberry pie.


Our questions include:

  1. How do you remove fear from other departments about community building?
  2. How do you align goals between different departments?
  3. At what point should you create unique social presences for different departments?
  4. What are the challenges of building communities around departments with different goals and priorities?
  5. How can you apply community building tactics and tools to help other departments meet their goals?
  6. How does cross departmental communication occur without being overwhelmed with frequent meetings (editorial calendar, etc.)?
  7. How do you prioritize the needs of other departments (product releases, service updates, content) to slot them into various social schedules?

Sherrie Rohde

Community Manager at Magento
As the Community Manager for Magento, Sherrie connects people with resources and with each other, and, since she’s just a bit passionate about the topic, she also co-produces a weekly broadcast for community professionals called #CMGRHangout. An ENFP, Sherrie is obsessed with innovation, terrified of status quo, and motivated by adventure. 
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