Agency Social Media & Community Management

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On Air: 16:00 - 17:00 EST (GMT-5)
Monday, January 26th, 2015

Managing social media for a client isn’t all rainbows and unicorns; many social media and community managers working within an agency can attest to this. They face the challenge of finding and creating interesting (and relevant) content, maintaining a unique voice to cultivate a loyal community and delivering reports that meet the clients’ goals. Did we mention that they’re also managing their personal time outside of the office? Tune in for an exciting and educational hour on agency social media management and learn from experts in this field on how to address these issues, as well as effectively allocate time and energy.


Sarah NagelSarah Nagel
Social Marketing Specialist at Sprout Social, Inc.

Sarah Nagel is passionate about bridging online and offline communications. She is dedicated to providing value to others through knowledge, advice or job opportunities. Sarah appreciates the ever-changing landscape of social media and loves learning about new tools and platforms. She is a strong advocate of brands using social as a recruiting, sales and as an R&D tool, among other functions, and sees the incredible value of social business.

Connect with Sarah on Twitter at @sprout_sarah or on Google+.

Darryl VillacortaDarryl Villacorta
Social Media Manager at Sprout Social, Inc.

With an appreciation for the art of storytelling, Darryl finds joy in creating compelling stories and conversations through social media. A “superconnector” at heart, he continues to connect others with each other in hopes that the act will be paid forward. Outside of work, Darryl loves acting, traveling, and trying new foods.

Connect with Darryl on Twitter at @themiddle or on Google+.


Molly BucciniMolly Buccini
Community Manager at Brafton Inc. 

Molly Buccini is the Marketing Community Manager at Brafton, a content marketing agency headquartered in Boston. Molly develops social strategies and voice for the Brafton brand, while aligning closely with the agency’s client teams to promote best practices and competitive results for hundreds of corporate social accounts. When she’s not starting conversations across the web (all for work, of course!), you can find her tweeting about Broadway or roaming Boston with her black lab, Roxie.

Connect with Molly on Twitter at @mollybuccini or on Google+.

Hayley CammarataHayley Cammarata
Director of Accounts at Fifty & Five

Hayley is the Director of Accounts for Fifty & Five, a bi-coastal social media and marketing agency. Hayley manages the west coast business, which includes content strategy and digital/media insights. Graduating from Fordham University, she developed her marketing skills as head of digital marketing at Decca Label Group. After developing an entrepreneurial knack, Hayley is happy to now call Fifty & Five her home. She believes that a solid social media strategy should always include thoughtful content that engages with meaningful connections and a clear brand voice.

Connect with Hayley on Twitter at @hayleycammarata or on Google+.

Sixty GeluSixty Gelu
Social Media Manager at TRUE 212

PR executive turned social media strategist, Sixty has built campaigns for the likes of Southern Comfort UK and Agent Provocateur. Graduating with a BA (hons) degree in Philosophy, Sixty was recruited by the University of Westminster to develop a twitter-led research programme around the London Olympics. With a keen eye for new marketing trends, he has written articles for Digital Market Asia.

Connect with Sixty on Twitter at @Sixtylicious or on Google+.

Kaitlyn HerzogKaitlyn Herzog
Senior Social Media Strategist at Sōsh

Kaitlyn is a Senior Social Media Strategist at Sōsh in Milwaukee, WI where they pride themselves on Relationship Marketing. Realizing her passion for social media, she got her start in Milwaukee’s esteemed start-up scene focusing on social strategy for local restaurants before joining Sosh. When she’s not engaging with future brand ambassadors, penning witty quips or building an online community, you can find Kait hitting the links, snapping pics of her travels and probably live-tweeting the Bachelor. #NoShame

Connect with Kaitlyn on Twitter at @KaitlynMKE or on Google+.

Matt KellyMatt Kelly
Account Director at Social@Ogilvy

Matt Kelly is an account director and strategist at Social@Ogilvy in Chicago. He is senior strategist for oil & gas and alcohol brands while supporting new business. His has developed community management processes, measurement programs and social strategy at Ogilvy, Weber Shandwick and State Farm.

Connect with Matt on Twitter at @somattkelly or on Google+.

Josh KrakauerJosh Krakauer
CEO at Sculpt

Josh is the founder/CEO of Sculpt, an agile social media agency which helps entrepreneurial brands build community and drive conversions. A self-proclaimed Iowa cheerleader, Josh leads a collaborative team of community managers, designers, and digital strategists out of their Iowa City office.

Connect with Josh on Twitter at @JHKRak or on Google+.

Maggie MalekMaggie Malek
Director, Social Media at MMI Agency

Maggie is the Director of Social Media at MMI Agency, where she works with brands to create social media programs that integrate seamlessly with overall business goals and marketing efforts. Maggie oversees accounts in fields including retail, energy and sports. She loves connecting with people and enjoys helping brands do the same!

Connect with Maggie on Twitter at @magsmac or on Google+.

Discussion Questions

  1. How do you and your team set yourselves apart from your competitors with prospective clients?
  2. When working with new clients, what are the first steps your agency takes?
  3. How do you educate and ease the mind of clients who are hesitant to relinquish control of their social media pages/profiles?
  4. What are you measuring to determine success and how do you relate this to the clients’ business goals?
  5. How do you staff and allocate time/resources when working with multiple clients?
  6. Managing multiple clients is no easy task. What do you do to unwind and relax?

RSVP & Watch the Hangout

Want to RSVP for the Hangout? Visit #CMAD presents: Agency Social Media & Community Management and let us know you’re going to watch. This will add the event to your calendar and remind you to attend!

The video will play on the event page when the broadcast starts.

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Sherrie Rohde

Community Manager at Magento
As the Community Manager for Magento, Sherrie connects people with resources and with each other, and, since she’s just a bit passionate about the topic, she also co-produces a weekly broadcast for community professionals called #CMGRHangout. An ENFP, Sherrie is obsessed with innovation, terrified of status quo, and motivated by adventure. 
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