Reflections on Community Manager Appreciation Day 2016

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We had a short 22 minute minute recap at the end of Community Manager Appreciation Day, which I recommend watching if you’d like to hear our (slightly delirious) favorite moments. More importantly, you can hear from Ichi, Ben and Christine about the CMAD meetups they organized or were part of.

However, as a Community Manager, I know you guys like numbers. Our business objective, if you will, in hosting these 24 hours of panels is to reach as many people as possible to educate them on the community industry. Thank you so much to every single one of you who participated in this co-creating knowledge hackathon. You matter.

CMAD Panels

Our 109 panelists during the live broadcast represented 17 different countries:

  • Australia
  • Belgium
  • Canada
  • Finland
  • France
  • India
  • Ireland
  • Japan
  • Mexico
  • The Netherlands
  • New Zealand
  • Russia
  • Singapore
  • Spain
  • Switzerland
  • United Kingdom
  • United States

We can’t even begin to express our gratitude for every single panelist, organizer and sponsor. We had volunteers for panel organizers, the awards committee, meetup outreach, editorial coordinators and media outreach.

Every single one of you rocks(They really do, go follow them from that list.)

CMAD Conversations

Huge shout out to Zoomph for providing us with amazing analytics and a digital display available to meetup hosts around the world (

2016 CMAD Geolocation Map by Zoomph

Worldwide conversation via 714 geolocated posts tracked by Zoomph.

According to Zoomph analytics, there were 15.7K posts shared across Twitter, Instagram and Google+ watching the tags #CMAD, #CMADSelfie, #CMADfi, #CMAD2016 with a social reach of 79.7M. These posts were created by 5.1K unique authors and reached 10.6M people, engaging 7.7K of them.

Summary Statistics 2016

These stats are after spam was moderated out.

Demographics 2016

Some additional data for the community scientists out there.

Ignoring brand accounts and focusing on people, the top 20 influencers in those posts were:

  1. DeeJ
  2. Jeremiah Owyang
  3. Linda Saukko-Rauta
  4. Mohd Imran
  5. Minna J Janhonen
  6. Antonio Santos
  7. Brian Fanzo
  8. Suzi McCarthy
  9. Pauliina Mäkelä
  10. Petra Sievinen
  11. Marko Suomi
  12. Hanna Takala
  13. Piritta Seppälä
  14. Terhi Aho
  15. Dion Hinchcliffe
  16. Carlos Gil
  17. Erica Kuhl
  18. Sininen Meteoriitti
  19. Sherrie Rohde
  20. Rachel Miller

CMAD Meetups

Community Manager Appreciation Day Events took place all over the world including:

  • Amsterdam (The Netherlands)
  • Boston (United States)
  • Jyväskylä (Finand) #CMADfi
  • Los Angeles (United States)
  • New York City (United States)
  • Phoenix (United States)
  • Tokyo (Japan) #cmadjp
  • Washington D.C. (United States)

CMAD Recaps Around the Web

If you’ve posted a recap of your meetup or just in general about the day, be sure to comment below so we can add you to the list.

Thank you so much for an awesome day—keep learning and growing!

Sherrie Rohde

Community Manager at Magento
As the Community Manager for Magento, Sherrie connects people with resources and with each other, and, since she’s just a bit passionate about the topic, she also co-produces a weekly broadcast for community professionals called #CMGRHangout. An ENFP, Sherrie is obsessed with innovation, terrified of status quo, and motivated by adventure. 
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