Employee advocacy has become a buzzword in the HR world over the past few years. More and more businesses are beginning to fully realize its importance, and for good reason. Properly implemented employee advocacy programs have been shown to foster employee engagement and productivity, increase brand exposure and ultimately drive sales.
If you’ve just started exploring how employee and brand advocates can be beneficial to your business, you may have found that it can be a pretty overwhelming topic. The important principles to understand for an advocacy program to be successful can sometimes seem confusing and overwhelming to some, which may prevent advocacy program implementation.
In order to guide those who are interested in the benefits employee advocates can have on your business, we’ve assembled a panel of experts to answer some of the most common questions that people ask regarding employee and brand advocacy.
In the spirit of Community Manager Appreciation Day, we are hosting a live Google Hangout On Air discussing “Key Strategies to Empower Your Advocates and Ambassadors.” Tune in on Monday, January 25th, 2016 at 19:00 – 20:00 EST (GMT-5) to hear from our panel of experts. The discussion will be hosted by Sarah Nagel, Community Outreach Manager over at Sprout Social.
Below are the 7 key questions the panel we’ll cover:
- Why has the topic of advocacy recently grown in importance and popularity so much?
- Explain the potential impact that dedicated brand or employee advocates can have on an organization?
- What are some potential negatives around employee or brand advocacy?
- What are the key components in setting up an advocacy program for success?
- Is it necessary to incentivize individuals for advocacy to happen?
- What should be included in a company’s social media policy to go along with promoting employee advocacy?
- Is it always necessary for advocates to publicly disclose any relation with the organization?
The experts panelist joining the discussion are:
- Sarah Nagel (Moderator) – Sarah Nagel is passionate about bridging online and offline communications. She is dedicated to providing value to others through knowledge, advice or job opportunities. Sarah appreciates the ever-changing landscape of social media and loves learning about new tools and platforms. She is a strong advocate of brands using social as a recruiting, sales and as an R&D tool, among other functions, and sees the incredible value of social business. Connect with Sarah on Twitter at @sprout_sarah or on Google+.
- Lindsey Erlick – Lindsey is a connector and lifelong learner. Lindsey is a Marketing Manager working with student communities at Pearson and is building out the company’s first student advocate program. For fun, you can find her organizing the CMX NYC community manager series or posting gluten free finds on Instagram @GlutenFreeTraveler. Connect with Lindsey on Twitter at @linze_e or on Google+.
- Greg Tirico – Greg Tirico is Senior Manager of Advocacy Solutions and Services at Sprout Social. He has spent the majority of his career leading digital marketing initiatives in Fortune 500 organizations. When not espousing the benefits of employee advocacy, he can be found searching for the perfect Pinot Noir. Connect with Greg on Twitter at @GregTirico or on Google+.
- Andrew Wasyluk – Andrew Wasyluk is the founder of Socialeyze, a social media and digital marketing consulting firm based in Boulder, CO. He has a passion for marketing, development, and teaching brands about the power of employee advocacy. Connect with Andrew on Twitter at @Socialeyze or on Google+.
- Vidar Brekke – Vidar is a Social Employee Advocacy Leader and CEO at Meddleit. Connect with Vidar on Twitter @ividar.
Please join us on Monday, January 25 for #CMAD 2016 for this great panel discussion and gain a better understanding on why employee advocacy should be an integral part of your marketing strategy!
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