From Offline to Online: My Community Journey

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Whether I knew it or not, my path to community management started early. The value of a community is something I’ve known since I was younger, working as a manager in an offline community setting.

For as long as I can remember, involvement in extracurricular groups and activities has been a big part of who I am. Surrounding myself with others who share my beliefs and passions has long been a motivating factor in my life. My group involvement has always been centered around things I felt mattered, bringing awareness to causes I believe in and leading others when the opportunity arose.

Stepping into Online

In 2012, I took my first steps in the professional world of online marketing and media management as the Communications and Media Executive at Royal Roads University as a part of the Royal Roads International Case Competition Executive Committee.

In my role, I was able to bring the offline online, coordinating PR and media strategies while managing the online communities. This was my first brush with what it meant to work with web-based groups, opening my eyes to what community management is all about.

The Beginning of Now

I began my work with Crowd Content, a content creation platform, in 2014 as the Marketing Coordinator. I was originally hired to manage marketing, advertising, and social media, but it quickly became apparent that a huge aspect of successful digital marketing is creating, nurturing, and growing the community. With my experience, I was able take incorporate community management into my marketing role.

Content Marketing World with Heidi Cohen

Content Marketing World with Heidi Cohen

Before long, I found myself working to create a cohesive and interactive collective for the Crowd Content writers, encouraging thoughtful content creation for our clients and interaction within our community.

Current Status

Today, I oversee the management and growth of the Crowd Content Community, which features over 2,000 content writers from across Canada, the U.S., U.K., and Australia, while simultaneously marketing Crowd Content’s services to over 15,000 clients and new businesses.

Through my role as Marketing Manager, it’s my mission to bring together the goals of our clients and the goals of our writers, creating a dynamic platform through which writers and clients alike can find what they’re looking for.

On-camera interview for Technology Company of the Year nomination

On-camera interview for Technology Company of the Year nomination

A part of my role now is managing growth and nurture between team members and Crowd Content’s Community to build an awesome new software that helps promote engagement through content marketing in this rapidly growing field.

Laura Dohan

Marketing and Community Manager at Crowd Content
Laura is the Marketing and Community Manager at Crowd Content. Laura’s role includes managing and growing a community of over 2000 content writers, while simultaneously marketing to over 15,000 clients and new business. She wears the community and marketing caps with synergy bringing the community together with one another and with resources.

Her client community consists of agencies, ecommerce sites, and geo-target marketers who are turning to content to become more visible online. Her content writer community consists mainly of writers from USA, Canada, Australia, UK. While both of these communities operate separately with very different ecosystems, she connects the two on the Crowd Content platform.

Chat with Laura on twitter, @laurdoh.

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