Communities have long been in existence, but the introduction of social media has allowed individuals to connect in ways never seen before. As a result, communities have been amplified, renewed, and strengthened. Social media has granted people the opportunity to connect with others and share ideas with the click of a button. And while this is encouraging on a purely individual level, it has also opened the door for an open dialogue between individuals and brands.
And while we don’t know if brands will ever stop chasing ‘reach,’ we do know that smart community managers understand the power of social media to help them better understand their audience, enable ambassadors, and diffuse potentially negative situations. Social media has given community managers the platform to better communicate with their audience and build relationships more easily.
Social media responsiveness and individual customer interaction lends to a strong and loyal community. Following up and following through with your community lets them know they’re valuable and that you are always present. Tune in to the Google+ Hangout 10:00-11:00 AM EST to join the conversation with Sprout Social and learn how to effectively use the open and direct nature of social media to build loyal, engaged communities.
- Cedar Brown, Freelance Community Manager
Christie Fidura, Adobe EMEA
Sam Hosenkamp, Ragan Communications
Stephanie Montreuil, Steph Montreuil Consulting
Darryl Villacorta, Gossip Genie
Merlin Ward, Renegade
Contribute to the conversation on Twitter with #CMAD. We look forward to your contribution to our discussion on the role of social media in community management!
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